100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Brand Analysis: a case study of……………….
Individually, you should prepare a written analysis of one of the following brands.

Hotel Chocolat
Cotswold Outdoor

Lush Cosmetics
Harley Davidson

Hugo Boss

You should assess how the brand aims to meet the needs, wants, desires of its target customers. The task is for you to explain the success of your chosen brand through reference to marketing concepts and theory we have covered on the course (in lectures, seminars and further reading).
It is extremely important that you do not simply describe the brand and its various activities. Instead, you need to explain the brand through reference to the concepts and theory discussed on the module.
The precise content on your analysis will depend on the brand you choose however, central to your analysis will be an understanding and identification of the brand’s target consumers and an explanation of how the brand meets the needs, wants and desires of these consumers. You should clearly identify the target consumer at the outset using relevant segmentation variables.
Potential aspects to consider within your analysis include:

Market segmentation and the target market
The competitive positioning of the brand in the market
The brand’s identity – its personality, positioning, name, history and heritage, including any relevant reference to brand extension and stretching
Product / service range offered and its alignment with the brand identity and positioning
Pricing approaches (with links made to the brand’s identity and positioning)
Aspects of consumers’ behaviour and decision-making processes
Elements of functional and symbolic branding and how this links with the brand’s positioning
Key aspects of the retail / service environment (including location)
Characteristics of services marketing – people, process and physical evidence – explaining their relevance to the brand
How the brand uses the principles and practice of integrated marketing communications (IMC) to communicate with its target consumers

This list is a suggestion of relevant topics. You will need to identify and focus your analysis on the key topics which are most appropriate for the brand you have chosen. Ultimately, the selection of what to include is yours – just ensure that you have achieved both breadth and depth in your analysis.
A critical element of your analysis will be to identify and discuss links between these different areas of marketing. An example of this would be: How does the brand convey it’s competitive positioning through the communications they use? Or alternatively, how does the brand identity and positioning seek to differentiate the brand from its competitors?
Note: You do not need to personally access the organisation to in order to accurately determine the brand strategy used. Instead, you should provide evidence which is publicly available to support the points you make.
Overall word limit: 1500 words
Your completed assignment must be uploaded to DUO
no later than 12:00 midday on 6 March 2017.

A penalty will be applied for work uploaded after 12:00 midday as detailed in the Programme Handbook.  You must leave sufficient time to fully complete the upload process before the deadline and check that you have received a receipt.
An IDENTICAL paper copy should be placed in the post box outside the Undergraduate Office in the Business School no later than 15:00 (3 pm).  Work will not be marked unless this identical paper copy is received.
Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. You should use double-sided printing, and ensure that assignments are securely bound. Written assignments and dissertations/business projects must not exceed the word count indicated in the module handbook/assessment brief.
The word count should:

Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.
Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.

Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed. Checks of word counts will be carried out on submitted work, including any assignments or dissertations/business projects that appear to be clearly over-length. Checks may take place manually and/or with the aid of the word count provided via an electronic submission. Where a student has intentionally misrepresented their word count, the School may treat this as an offence under Section IV of the General Regulations of the University. Extreme cases may be viewed as dishonest practice under Section IV, 5 (a) (x) of the General Regulations.
Very occasionally it may be appropriate to present, in an appendix, material which does not properly belong in the main body of the assessment but which some students wish to provide for the sake of completeness. Any appendices will not have a role in the assessment – examiners are under no obligation to read appendices and they do not form part of the word count. Material that students wish to be assessed should always be included in the main body of the text.
Guidance on referencing can be found in the programme handbook and on DUO.
Performance in the summative assessment for this module is judged against the following criteria:

Relevance to question(s)

Organisation, structure and presentation
Depth of understanding
Analysis and discussion
Use of sources and referencing
Overall conclusions

Students suspected of plagiarism, either of published work or the work of other students, or of collusion will be dealt with according to School and University guidelines.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!