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Objective 3: Consolidate the various business analytics concepts to arrive at a recommendation for a previously identified business problem.
Business analytics are an important part of an organization’s decision-making process. Faced with limited resources, organizations can, through the use of analytics, find answers to help maximize the use of the resources available. A business just starting to integrate analytics in its analysis process may select a single business process for analysis, such as you have done as a team during this course.
Learning Activity #4: Team Business Purpose Analysis
The final step in the analytics process may be the most important: interpreting the results and determining how to use them. This paper will be a team effort, and involve compiling all the information that you have accumulated over the course on the publicly traded company. Include all graphs and charts as appendices within the final project.
Use the Team rubric provided in your syllabus to guide your collaboration efforts. The points in the Team rubric represent only your collaboration. The remaining points assigned to this activity will represent the quality of the work.
As a team, do the following:
Write an 3 pages paper that would be a presentation to management regarding the analysis you have completed that includes the following:
? Organize the business analytics information that you have done on the publicly traded company
? Evaluate the information collected
? Include all points as discussed by Wells (2008) in the Value Chain figure. Include the “Learn” aspect
? Provide a final analysis/recommendation regarding action that the analysis indicates
Wells, D. (2008). Business analytics: Getting to the point. Retrieved from https://www.b-eye-network.com/view/7133
The following resources provide insights in analysis and interpretation of data:
Sharma, H. (n.d.) How to analyze, interpret and report data trends in Google Analytics. Retrieved from https://www.seotakeaways.com/analyze-interpret-report-data-trends-google-analytics/
Sharma, H. (n.d.) Common Google Analytics mistakes that kill your analysis, reporting, and conversions. Retrieved from https://www.seotakeaways.com/common-google-analytics-mistakes-that-kill-your-analysis-reporting-and-conversions/
? Provide at least eight sources. Citations to the video, textbook, Bible, and dictionary should be provided on top of the required eight sources. The Bible should not be listed in the References page, but does have to be cited in-text.
? Use the Paper Writing rubric provided in the syllabus to ensure you have met all of the criteria.
Use the Team rubric provided in your syllabus to guide your collaboration efforts. The points in the Team rubric represent only your collaboration. The remaining points assigned to this activity will represent the quality of the work.
Each team leader should post the paper to your facilitator as an attachment in the drop box titled Team Business Purpose Analysis

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