Personal Consumption Reflective Essay
( it should start with reflection, then use the concept, how reflection is captured by the concept. lecturer suggested i use those 3 concepts :
– display of taste
Holt, D.B., 1997. Distinction in America? Recovering Bourdieu’s theory of tastes from its critics. Poetics, 25(2-3), pp.93-120.
Holt, D.B., 1998. Does cultural capital structure American consumption?. Journal of consumer research, 25(1), pp.1-25.
Warde, A., 1997. Consumption, food and taste. Sage.
Bourdieu, P., 1984. Distinction: A social critique of the judgement of taste. Harvard University Press.
– heritage
Friedman, M.T. and Silk, M.L., 2005. Expressing Fenway: managing and marketing heritage within the global sports marketplace. International Journal of Sport Management and Marketing, 1(1-2), pp.37-55
Misiura, S., 2006. Heritage marketing. Routledge.
Brown, S., McDonagh, P. and Shultz, C.J., 2013. Titanic: consuming the myths and meanings of an ambiguous brand. Journal of Consumer Research, 40(4), pp.595-614.
– identity
Wattanasuwan, Krit (2005) “The Self and Symbolic Consumption”, Journal of American Academy of Business, 6(1), 179-184.
Supplementary Reading:
Belk, R., 2014. Digital consumption and the extended self. Journal of Marketing
Management, 30(11-12), pp.1101-1118.
For the second part of this assignment, you are tasked with writing a 2,500 word reflective essay, which explores your relationship with a significant object or consumption experience. You must choose a single entry from your introspective diary ( the ROLEX Submariner) and use the formative feedback that you received on course work one to develop this essay. With this essay, you must draw more in-depth parallels, contrasts and connections between the theories that you are engaging with in lecture sessions and through your reading. These insights should also be used to develop observations/arguments in relation to consumption related topics/debates covered in this module both through lectures and reading resources.
Having completed the reflective essay, you must use a medium of your choice (photograph, collage, painting, drawing, model making), to create a representation that captures your relationship with the consumption object/experience. You will not be assessed on the artistic quality of this representation, rather the purpose here is to give you an opportunity to reflect upon the understanding and insights developed in this essay in a creative way. Previous examples of student representations are available on Moodle.
You may, once again, consider the following questions to further develop your reflective essay:
In what ways do you use consumption to support the construction of your identity?
How are the symbolic meanings associated with your consumption choices important to you? Is the information processing view of consumers relevant to your consumption patterns?
Is the experiential view of consumers relevant to your consumption patterns?
Do you use consumption as a means of connecting within a community of like-minded others? Do you have consumption objects that are particularly significant in your life?
The principal aim here is for students to reflect upon their own consumption experiences so that they can begin to understand and interpret the many ways that consumers form relationships with objects/ and through experiences. It is essential that you utilise the feedback received on your introspective journal entries in order to develop more in-depth insights in your reflective essay.
Useful Resources:
Belk, R.W., 2013. Extended self in a digital world. Journal of Consumer Research, 40(3), pp.477-500.
Marwick, A.E., 2015. Instafame: Luxury selfies in the attention economy. Public Culture, 27(1 75), pp.137-
160.
Holbrook, Morris B., and Elizabeth C. Hirschman. “The experiential aspects of consumption: Consumer
fantasies, feelings, and fun.” Journal of consumer research 9.2 (1982): 132-140.
Elliott, R. and Wattanasuwan, K., 1998. Brands as symbolic resources for the construction of
identity. International journal of Advertising, 17(2), pp.131-144.
Wattanasuwan, K., 2005. The self and symbolic consumption. Journal of American Academy of
Business, 6(1), pp.179-184.
McAlexander, J.H., Schouten, J.W. and Koenig, H.F., 2002. Building brand community. Journal of
marketing, 66(1), pp.38-54.
McCracken, G., 1986. Culture and consumption: A theoretical account of the structure and movement of the
cultural meaning of consumer goods. Journal of consumer research, 13(1), pp.71-84.
Heisley, D. D., & Cours, D. (2007). Connectedness and worthiness for the embedded self: A material culture perspective. Consumption, Markets and Culture, 10(4), 425-450.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.