Aim of the study
To investigate specific factors of guest satisfaction and how they affect customer retention: a case study of InterContinental Hotels in Hong Kong.
• To identify specific factors of guest satisfaction on how the factors impact guest retention through a theoretical framework.
• To analyse guest satisfaction and retention of InterContinental customers through a survey
• To critically analyse quantitative and qualitative data collected and provide recommendations for InterContinental Hotels in Hong Kong
The proposal I had previously was graded undefined, I have highlighted and written the mistakes in right and please correct and change some of the content for me.
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