Read the case and answer the following questions:
1. Why has Dell been successful in building Social Media Program?
2. Can you build a top down Dell social brand with a decentralized social media structure?
3. How do you explain the statistic that “social media based sales leads were two to five
times more likely to close than traditional leads”?
4. How would you use Dell’s social media experience to rebrand the company as Michael
Dell wants to do?
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