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Final Assessment (70%) Report Protocol:    
Notes to Students – SCENARIO:
You have worked in a retail store for 2 years. You think that it is time for you to move on and set up your own store. You think that you have had time to learn the tricks of the trade and you are ready to go it alone. Your family and friends are encouraging you to start a business

You are free to choose the type of retail sector you would like to set up. For example you can open a sweet shop, a coffee shop, clothes shop, charity shop etc.
Your bank manager has asked for a business plan. The manager wants you to bring the plan to a meeting and to discuss how the business can benefit from implementing such a strategy
You are to prepare a report in the form of a business plan. The report should reflect the following:

Executive Summary
Introduction / background / objectives of the store
Market research and analysis
Implementation plan consisting of a two years sales projection along with stock and pricing detail


The answer to the assignment should be in the form of a written “consultant style” report in the region of 3,000 words (margin of +/- 10%)


The presentation, creativity and originality of the piece will also have a bearing on the awarded marks and this is also reflected in the assessment criteria



Important Notes:

Answering the question/ addressing the assignment brief is fundamental which underpins all the other criteria
Application of theory and concepts from the module is fundamental to the assessment
Report must contain graphs, tables, diagrams, and charts to support the work
All graphs, tables, footnotes and diagrams are not part of the word count
All reports must be well referenced (not bibliographed).
The marking criteria indicates how the 70 marks for the report are distributed across the report.

Assessment Criteria for Final Assessment

Criteria and Weighting

Executive Summary And Overall presentatio n of the report
10 Marks
Clear, precise and accurately representing the overall report.
Of professional standard
Clear, precise and accurate with some minor issues still not addressed
Of Professional standards
Not representative of the report and does not tied up the entire report in a professional way
Some evidence of a summary with some link to the report
Does not represent the report and is mostly copy pasted from the report
Insufficient and irrelevant summary that does not represent the report
Where structured argument evidently fails to address relevant topics marks will be given to a maximum of 14%

Use of learned theories and principles in different ways to address straightfor ward business situations and decisions such as for eg: Company’s mission vision and objectives 25 Marks
Significant conceptual underpinning of arguments to show critical thinking. Clear evidence of the inter- relationships between concepts is evident.
Significantly referenced from high ranking international journals and papers; newspaper articles, magazines etc
Very good conceptual underpinning of arguments to show critical thinking.
Some evidence of conceptual inter- relationships.
Very well referenced from journals and papers; newspaper articles, magazines etc
Good conceptual underpinning of arguments to show critical thinking.
Good understanding of conceptual inter- relationships
Good references from journals and papers
Descriptive arguments, limited conceptual understanding. Only uses the basic learning gathered from
the Retail Simulation and not used own initiative to
gather more
evidence and
materials to generate a good report.
Limited references from journals and papers
Only used  the basic learning gathered from the Retail Simulation and not used own initiative to gather more evidence and materials to generate a good report.
Very weak. Research consisting of Internet based research
Vague  discussion of the topic area.
Mostly information used from website on the internet with no own analysis
Only used the basic learning gathered from the Retail Simulation and not used own initiative to gather more evidence and materials to generate a good report.
No theory
reported,  does not analyse any data for the
business, very descriptive and analysis on company vaguely relates to this area
No referencing
Generic research on company  with no  connection to the module, no theory studied or presented
No adequate referencing reflecting the subject area

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