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*Just to give you an idea of what my essay is about!
*Module: Consumer Behaviour
*Essay title: ‘Can and should the marketplace be inclusive to all consumers’
*Teachers’ note:
You have a short word limit so need to be clear and concise in your argument.

Perhaps focus on a specific context/ consumer group (e.g.LI consumers, overweight consumers, older consumers)

Perhaps use this context / group as the main focus to build the essay around discussing the specific marketplaces that the group is excluded/ included within and how they can be further integrated into marketplaces.


Perhaps focus on a specific or a couple of specific markets (e.g. fashion, grocery, finance, services)

discuss the different groups that are included/ excluded and why such marketplace(s) can or cannot become fully inclusive and perhaps suggest ways that they could become further inclusive.


We expect that you draw on at least 12 journal articles


Ensure you proof read and even have someone else proof read your essay ahead of submission to remove any typos, irregular sentences, missing words, etc.

*Feel free to remove any words/ sentences that you think is not relevant to my essay.
*Please work on the structure of my essay, it’s very messy at the moment.
*Also, please can you help me to cut down on my word count to 1300.

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