a company and their product
The purpose of this project is to critically evaluate the marketing strategies of a specific company. You should draw from the course material: books, handouts,
and class discussions for your information. Additionally, you must learn all you can about the company and the industry through published sources and through
conversations with knowledgeable representatives of the company.
The completed paper should be ten to twelve pages of content. It should also include any relevant material in the appendices (e.g. interview dialogue), and a
complete reference list. You must use at least four sources, not including your textbooks. All sources must be properly cited in-text and on the reference page.
The content of the paper should include these sub-titled sections:
The Company and Product:
Company history (up to one page)
Describe the markets and products for this firm.
Describe the features and benefits of the products/services offered.
External and Internal Environment
Single out two trends in the environment that represent an opportunity and two trends that represent a threat to this specific company. Under each opportunity,
suggest a positive action. For each threat, suggest a defensive action.
Identify and compare the strengths and weaknesses of your company with its major competitors.
Target Market
Identify the target customers. Is there more than one type of target customer?
What segmentation basis does the company use to identify its customers?
Pricing and Distribution
What pricing strategy is the company using?
What is the form of the company’s channel of distribution? Are there any ecommerce relationships?
What does the company do to build relations with their customers and their suppliers and/or other channel members? How do they measure and track these
relationships?
Promotional Strategy
What is the company’s integrated marketing communications strategy?
What medium does it use to advertise? How effective is the advertising?
How do they use social marketing or websites to promote themselves?
Does the company attend trade shows? Evaluate their effectiveness.
Are personal selling and public relations important to this company? Describe and evaluate the appropriateness of personal selling and public relations.
Suggest any promotional strategies that may help your company.
Conclusions
What have you learned from this company? Overall, what is the performance level of this company? What are the important factors concerning marketing that have
contributed to the success or failure of this specific company?
What (if anything) would you do differently? What would you suggest to your company for a future action plan concerning its strategic marketing?
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.