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Advertising

Your shortcut to Paris.
At last, your most supreme shopping and dining destination is just a couple delightful mile from Boston Common. You save big on airline tickets and giving you more to spend at this great destination. Massachussets�?? Newbury Street embodies a rich urban and retail environment not often found in American cities. Moreover, It’s where the whole family finds vacation pleasure. Isn�??t this very spot your jaded spirit cries for? An excellent destination thats only a drive away.
Make something like this but for beach ad. Any beach in Cape Cod MA. WITH DIFFERENT HEADLINE BUT STILL HAS THE SAME POINT BUT MORE CREATIVE AND STRATEGIC.The point of this ad is that MA offers a second best destination, I say second best because the problem here is that families have tended to reject more local or regional destinations because they feel that they are too close to home, therefore lack of adventure and talk value of a more unusual and distant place. So we have to convince that the state of MA offers great things at many levels and the family (mom, dad, kids 3-13) will be convinced that at a low budget they can get exciting and unforgettable moment. Because there are barriers for them which are fluctuating fuel prices, the difficulties and frustration of air-travel, and the budgetary caution brought on by a full-blown recession may have caused families to re-think their travel plans.
This assignment deals with a style called “destination advertising.” What this
means is that you’re trying to “romance” someone into doing what you want them
to do…i.e. go to the destination you’re advertising.
This means that the visual should be particularly beautiful, and evoke the
response…”wow, I would love to be there.” The Ritz Carlton ad on page 28 in
the Felton text is a perfect example of that style.
So, as you look for visuals, try to make sure they have that “wow factor.” And
also, go to a magazine rack and look at some travel magazines. Immerse yourself
in the feel, style and language of destination advertising. Getting into the
vibe of this genre will help you with this assignment.
This assignment deals with a style called “destination advertising.” What this
means is that you’re trying to “romance” someone into doing what you want them
to do…i.e. go to the destination you’re advertising.
This means that the visual should be particularly beautiful, and evoke the
response…”wow, I would love to be there.” The Ritz Carlton ad on page 28 in
the Felton text is a perfect example of that style.
So, as you look for visuals, try to make sure they have that “wow factor.” And
also, go to a magazine rack and look at some travel magazines. Immerse yourself
in the feel, style and language of destination advertising. Getting into the
vibe of this genre will help you with this assignment.
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