Analyse the relevance of the Sensis® Social Media Report
Order Description
Analyse the relevance of the Sensis® Social Media Report, “What
Australian people and businesses are doing with social media 2014”, to your workplace. The report is available at:
http://www.yellowadvertising.com.au/knowledge/insights/Yellow-Social-Media-Report-2014.html
Business Research Project MGT 340 (including MGT310)
Assessment 1 Analytical Essay (40%)
Outline
Analyse the relevance of the Sensis® Social Media Report, “What
Australian people and businesses are doing with social media 2014”, to your workplace. The report is available at:
http://www.yellowadvertising.com.au/knowledge/insights/Yellow-Social-Media-Report-2014.html
FORMAT
The essays must be 2,000 words (plus or minus 10%) not including the reference list and complying with the Style Guide. It must include an:
• Introduction identifying a mainstream view, definition of key aspects and provide an essay outline.
• Expose the mainstream views in detail and the role of social media in society.
• Critically analyse the report ie provide advantages and disadvantages and look for any bias the authors may exhibit.
• Look at where social media fits into your workplace.
• Conclude with your views an informed opinions
This essay is analytical it isn’t descriptive, historical or imaginative. The essay must be uploaded into Moodle by 11:55pm Monday of week 5. (Late penalties will apply). Please bring a hard copy to class in week 8 for marking. The marking criteria for this assignment has also been uploaded.
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