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Analysis of the Effectiveness of a Website

Assignment Requirements
 
 
Take Home Final English 302-23
DUE BY EMAIL 11:59 pm Friday December 19 2014
 
Iowa State’s website portal has been redesigned several times. Because the functions of college websites include both serving current students and attracting new students, the principles of good business communication are involved throughout.
 
Using the concepts presented in Chapters 1 through 3, as well as your understanding of good design and usability principles from later in the textbook, write a 3-4 page double-spaced analysis of the effectiveness of Iowa State’s website in serving two different audiences: current students and people who are interested in Iowa State (prospective students and their parents). Pay particular attention to the “front page” – what people see when they come to www.iastate.edu. Also what comes up when they click on menu items under “Admissions,” “Academics,” “Students,” and other headings of interest.
 
Use 4-6 major concepts from the textbook to analyze the usefulness and effectiveness of the website – concepts such as purpose, audience, goodwill, “you-attitude,” design, usability and so on. In analyzing the effectiveness of the website, support your claims with descriptive examples. You should demonstrate a strong understanding of the textbook concepts you choose to use as analytical tools.
 
Remember that the website is meant to serve more than one audience and purpose, and that you may find that it serves certain audiences and purposes better than others. You will be evaluating the website on how it serves two kinds of audiences. It is appropriate to offer suggestions for improvement in areas that you find the website inadequate.
 
Finally, there is no way to cover all the content on the website, so choose just a few main features to concentrate on.
 
 
2. This is a copy of the actual memo that Shredders, a document shredding company, asks the companies who use its services to distribute to all employees.
 
You are a manager at the Acme Shoestring company, which is about to start using their services. Shredders wants you to put your name on their generic memo and then send it to all the employees who have access to sensitive documents.
 
Think about the fictional situation (which you may add too if you need to), use the principles you’ve learned in this class, and revise this memo to a form you would be willing to put your name on.
 
Turn in a revision along with a one-paragraph explanation of the changes you made (or why you left certain parts alone).
 
*******
Memo
 
To: Employees
From:
Date:
Subject:

Shredders Secure Shredding Program
 
Effective immediately, Shredders will be our secure information destruction specialist. Shredders consoles have been conveniently placed throughout the office. Please protect the privacy of our customers and our company by depositing all sensitive and confidential paper documents into the console. A guideline on ‘what to shred’ is attached. A Shredders representative will be on site to remove and destroy the documents every week. frequency>.
 
Unless our confidential documents are disposed of securely, they could fall into the wrong hands and compromise the security and privacy of our business. Shredders paper shredding solutions reduce risk, help us comply with data privacy legislation and keep our confidential information secure. Shredders has a top quality
 
Knowing which documents need to be shredded is vital. Too often, sensitive information is simply thrown in the garbage or recycling bin. Items like letterhead, invoices, company reports, payroll information, customer lists.   Even complaints are confidential and must be securely destroyed.
In the event of any additional questions concerning our new secure shredding program, please do not hesitate to ask.


 
 
 
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