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Application Letter

Application Letter
While studying in high school, in Hong Kong, my first business and economic experience was participating in Junior Achievement (JA). Junior Achievement is a worldwide organization which empowers young people to own their economic success. My classmates and I were able to build our own business through a JA program on company formation and management. I was elected as Vice-CEO and sales and marketing director of the company. The JA Company Program is an 8-months hands-on entrepreneurial learning experience for Senior Secondary Students. Under the guidance of volunteer business advisers, students form a company and run their own business. This is important especially among the younger generation as it puts them in a better position to learn the role played by business in Hong Kong. This is achieved through a learning- by-doing experience.
Our JA Company was called G4U. It was established in September 2010. G4U stood for Good, Green and Grin For You. We hoped to operate in a ‘good’ way, which was ‘green’ – environmentally friendly, and when customers received our products, they would smile. This was the first time my classmates and I were participating in a business with our own money. We went through the processes of organizing, selecting products, developing a business plan, promoting and trading. We were mandated with forming the company, attracting shareholders to invest in our company, shutting down i.e liquidating and distribution of profits. This was a perfect opportunity for me to experience the real world business issues.
Our company produced and sold patchwork files and coin bags. We decided to sell files and coin bags because they are common things that people always use. Patchwork is one of the Chinese traditional folk arts. Patchwork illustrates blessings and love from hundreds of families. It has significant meaning to Chinese people. Therefore, we believed that it had substantial market value. Every product was hand-made and unique; thus it was more attractive than bulk-produced products. Most importantly, we used recycled raw material such as fabrics and files that were no longer used or worn-out. Fabric manufacturers and our fellow schoolmates. This way we collected fabric in various patterns without cost implications. This increased return on capital. In order to establish the goodwill of our company, we decided to donate 15% sales revenue to S.K.H. St. Christopher’s Home. We also organized a proposal in our school to test the market responses. It was successful and further increased our confidence in our products.
The most important day was the trade fair. This was the only chance we had to sell our products publicly. The most memorable moment was when our company name, G4U was announced for Best Product/Service Award (Merit). All members felt so happy and excited and hugged each other with tears of joy. We were so glad and touched that the judges and our customers approved of our hard work. All our stocks were sold out before the trade fair ended which was encouraging. We achieved a 113.9% capital turnover. The sense of satisfaction from running a successful business further deepened my interest in business.
After this program, I realized that learning is not only confined to classrooms. I am lucky and grateful to our teachers and the JA program for offering me and my classmates such a valuable opportunity to explore the business world. It broadened my horizons and allowed me to experience and participate in something I had only read in books.

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