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Assignment Requirements
This is an individual assignment of 1500 words in which you will report on the entrepreneurial success of a business owner or CEO that I will be ubloading the questions that i have identified and interviewed.

MN5002 Entrepreneurship, Innovation and Leadership

Assessment 3: Individual Research Report:
This is an individual assignment of 1500 words in which you will report on the entrepreneurial success of a business owner that you have identified and interviewed.
The Interview:
You are looking for a real business owner not a famous entrepreneur; web based material about a famous entrepreneur is not acceptable. You may use a family member but you must be able to remain objective to apply analytical thinking.

You need to interview a business owner who you can argue is an entrepreneur.
The business owner can be at any stage in the business cycle including, start-up, growth or in the process of selling the business. The business may be a sole-trader (1 person), a micro-business (1-9 employees) or larger.
Your interview must be conducted on a one-to-one basis; however you may choose how you conduct the interview e.g. face-to-face, telephone, Skype etc.
You will need to append a copy of the interview to your report; this must be a recording ( you can choose to transcribe but in addition to the recording)

You need to think about the questions you will ask them that will give you enough data to effectively analyse their responses to identify:-

Good practices and improvement opportunities
How their experience(s) relates to your knowledge of entrepreneurship
How entrepreneurship knowledge and theory relates to practice in real life
If, in your opinion, this person is a true entrepreneur or a small business owner who is not very entrepreneurial (use your conclusion to provide your argument for this)

You will be given additional support, during your lectures, to effectively collect, analyse and report qualitative data and identify how to draw down from your analysis to create and support an argument.
Interview Question Examples:-
What motivated you to start a business? How did you start/establish/grow the business?
What size is the business? Micro -enterprise or small to medium business (SME)?
(For SMEs) What is the organisational structure? Who does what in the organisation?
(For one person businesses) What made you choose going it alone?
What were your start-up activities? What skills did you need? Did you have a business plan?
What help did you get? What agencies, advisers or other support did you tap into?
How did you acquire funding? Or did you self-fund? What is your attitude to risk?
How do you use the web & social media for business?
What is your marketing/communications strategy? What are your future plans?
What mistakes did you make, and what did you learn from then? What would you do differently next time?

Individual Written Assessment 3 Mark Sheet

Student Name:  
Student ID :

You are required to produce an individually written report (approximately 1,500 words) in the form of a report, analysing the entrepreneurial success of a business owner.   Through the analysis of your interview your report should demonstrate your theoretical knowledge of entrepreneurship and how this can be applied practically. You should evidence wide reading. Your report MUST be properly referenced using the Harvard system of referencing.

Marking Criteria

Planning and Research: planning the interview, recording it and giving evidence of reading

1= Exceptional detail to planning, evidence of wide reading
5= Insufficient evidence of planning, little or no evidence of reading, scripts not included

Quality of Analysis: data interpretation and developing arguments

1= Exceptional clarity and synthesis of material, high quality arguments
5=Inadequate or inappropriate analysis of data, little of no understanding of entrepreneurial concepts

Conclusion and Recommendations:

1= Detailed and reasoned conclusions evidenced from the analysis with realistic and innovative recommendations
5= Weak or absent conclusions and/or recommendations

Scholarship: evidence of wide reading

1=good evidence of wide reading demonstrated
5=very little or no evidence of reading demonstrated

Writing style: includes grammar/spelling

1=evidence of excellent, discursive and analytical writing styles / including correct grammar / spelling
5= lacks a good writing style/ poor grammar/ spelling

Referencing : Harvard style throughout

1= Extensive evidence of Harvard style referencing throughout
5= no/ little evidence of Harvard style referencing throughout

Advice for Improvement

First Marker
Second Marker

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