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Assessment item 2: Digital and Multiplatform Storytelling Project Proposal

Assignment Requirements
 
I have uploaded the assessment instructions and sample articles, please strictly follow that.
This is an urgent order, so please do finish it in 12 hours with a premium quality writing. I am expecting to obtain at least 60% of the total marks.
Words count: 1500 words or more
Wk4 Digital/ multiplatform proposal writing
 
 
1. Some key elements as background to your proposals / Transmedia Bible
 
Transmedia Bible- Screen Australia/ Gary Hayes- very high end, broadcast, big budget multiplatform. Somewhat overkill for our purposes but some good info in there incl:-
 
Part 1 Treatment esp Tagline, context, synopsis and esp user –centric scenarios
Part 2 Functional specs esp Multiplatform form, platforms & channels, Key events/ timelines
Part 3 Design Specs esp Design aesthetic, style guide, colour & font specs, Wireframes,
Part 4 Tech specs esp Tech platform vision, system architecture, content mgt, coding & quality assurance
Part 5- entire Business & marketing section very useful
 
More Gary Hayes here http://www.personalizemedia.com/
 
2. Screen Australia Multiplatform Drama Guidelines
http://www.screenaustralia.gov.au/funding/tvdrama/multiplatform_drama.aspx
 
Screen Australia Signature Doco ( incl Multiplatform)
http://www.screenaustralia.gov.au/funding/documentary/Signature_Doc.aspx
 
Screen Australia Games
http://www.screenaustralia.gov.au/funding/games/default.aspx
 
 
3. UTS proposals- group & individual from Online Doco
 
Laura Murray- In Her Footsteps- the Disappearance of Juanita Nielsen
http://newbluestockings.wordpress.com/category/concept-journalresearch/
 
Michaela Morgan – Garden of Stories
http://mistermarple.wordpress.com/
 
Rach Durrant – Inadequate iPad mag
http://exploringonline.wordpress.com/2012/05/08/proposal/
 
Thomas Stummer- Moustache Love Affair Pdf and http://tomstummer.wordpress.com/2012/05/01/moustache-love-affair/
 
Tess Gibney – Fear is a Monster, Fear is a Liar. http://tessgibney.wordpress.com/
 
More can be viewed by searching for the Online Research & Concept Journals at the following class sites
2013 Autumn http://utsonlinedocoaut2013.wordpress.com/
2012 Spring  http://utsonlinedoco2012spring.wordpress.com
2012 Autumn http://utsonlinedoco2012.wordpress.com
2011 http://utsonlinedoco.wordpress.com
 
UTS group proposal from several years back, working with Dai Le ( operation babylift).
Operation Babylift- see ppt on UTS Online
 
 
 
 
 
 
 
Assessment 2 further detail
 
Assessment item 2: Digital and Multiplatform Storytelling Project Proposal
Objective(s): b
Weight: 35%
Due: Week 8
Task: Working individually, students develop a 1,500 word proposal for an original digital or multiplatform
storytelling project. The proposal must cover:-
 
The project scope, including its aims, audience and major content areas.
The proposed delivery platforms and user experience across the platforms.
A wireframe diagram of the project structure and the relationship between the various content
Visual support for the proposal, including user interface design, screen mockups, mood boards,
or examples of visual style.
A production schedule outlining time frames for the development of the project.
In addition to submitting the proposal as a written item, students will deliver a short 5 minute
summary of their proposal as an in-class presentation.
Criteria:
a) Clarity of proposal
b) Level of detail evident in the proposal
c) Depth of research
d) Quality of support materials
 
Further detail
 
You are writing a proposal for a project that you may end up building later in the semester. What are you interested in, what would you like to make? Alternatively you can use this purely as a scoping/ proposal exercise for a possible future project. Use this item to work out what it is you want to make ( this could be multiplatform eg web + online + social; or location based or a standalone iPad project if that is what you prefer- or a combination of the above or others eg ARG) and to scope it out. What is it, who is it for, what platform/s to be delivered on? Who is the audience for this? What are the major content areas eg if an online doco- what contents are you covering? What are the platforms and what is the user experience across the various platforms- describe how it would work/ play out. Include support materials including a wireframe showing the main content areas, visual support eg interface design, mood board, visual style, mock layouts. The more detailed, developed and feasible your idea is, the more chance you have of producing it in the second half of semester. You can go as low tech ( eg multiplatform using existing services eg youtube, twitter, Vine, FB ) or high tech as you like ( eg building an interactive literature work for iPad from the ground up – actually that’s not that high tech ) but what ends up being made must also be feasible!! You may wish to work with some archival or existing content of your own; eg National Film & Sound archives, previous work of your own.
 
If you take a look around my Online Doco subject, you will find students have submitted individual proposals for Online Doco projects using similar approaches ( Online Research & Concept Journal).
These however have been posted online. Some good examples include
 
2013 Autumn http://utsonlinedocoaut2013.wordpress.com/
2012 Spring  http://utsonlinedoco2012spring.wordpress.com
2012 Autumn http://utsonlinedoco2012.wordpress.com
2011 http://utsonlinedoco.wordpress.com
 
 
 
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