Assignment Requirements
In the attached document, pay particular attention to highlighted and bold texts. Choose the Commonwealth Bank of Australia as the primary perspective.
Also, read the description, purpose and writing structure carefully. Please be succinct in the writing with the appropriate Harvard referencing style.
Case project – Brand evaluation & brand building
Word limit: 2600 (excluding the reference list)
Assignment description
This assignment requires you to consider the role that market research plays in developing the brand. Brands are evaluated using a variety of research techniques, encompassing both qualitative and quantitative approaches. For this assignment you will select one of these research approaches to focus on.
This assignment requires you to consider the research process and decision making associated with branding and image research that we have covered in the unit. This is a very relevant topic since branding is one of the most important aspects of contemporary applied marketing. The assignment is to be written from the perspective of one of the players in the banking industry. (With permission from the tutor you may be allowed to select another industry).
NB – please do not conduct any primary market research for this assignment, rather just consider the research design and process involved in branding research from the marketing manager’s perspective.
Purpose
Think about and develop your appreciation of the application of research in brand building.
Present and interpret information in a concise manner, as well as accurate referencing.
How to structure your writing
Introduction – In your introduction specify your chosen research area and discuss the significance of branding in marketing. Outline the structure of your report.
Marketing objective(s) – Discuss the value / role of your chosen branding research approach – and describe the specific research objectives
Describe the research design / process in relation to your chosen approach –Include description of the information to be collected, as well as general methodological considerations in the research process.
Anticipated output of the approach and how to interpret –In this section you need to clearly show with examples using ‘guesstimates’ of the type of output you would expect and describe its potential role for helping a bank to develop its brand. (NB you are not required to actually conduct any primary research)
Conclusion – Write about 150 words summing up the importance of overcoming the pitfalls of emerging market research and reducing associated decision making risks.
Word limit – There is a considerable amount to cover, so it is important that you clearly introduce the focus of your assignment and then write clearly and concisely within the specified word limit. at the end of each section please state the number of words you have used. Word limit – at the end of each section state the number of words you have used. At the start of the assignment please also indicate the total number of words, which should not exceed 2600 words. NB the reference list does not count toward the word limit.
Finally insert your ‘References’ list using a recognized referencing format such as APA or Harvard – (For example, the ‘Harvard quick guide’ provides a useful summary http://www.swinburne.edu.au/lib/researchhelp/harvard_quick_guide.pdf).
Please write in a professional manner with a clear structure and appropriate headings, properly spell checked and proof read.
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.