Burger King
Order Description
Your PowerPoint project component includes a project improvement charter, or PIC. Your task is to develop the PIC document specific to your individual product line or service using the Product Innovation Charter Template to draft your charter.
Your assignment will be graded on the following criteria:
•Clearly identify the area of focus and the supporting reasons for the area, providing at least one clear technology dimension and one clear market dimension.
•Explain what the new product or service will accomplish in the short or long term and describe goal measurement.
•Explain the overriding guidelines, including innovativeness, time, quality, cost, and so forth.
•Clearly describe why the product is being developed, from a senior manager’s point of view.
•Provide supporting information for the product or service, such as market research.
•Use APA style for all references.
Product Innovation Charter Scoring Guide Grading Rubric
Criteria
Non-performance
Basic
Proficient
Distinguished
Communicate in a professional manner that is consistent with expectations for members of the business profession.
10%
Does not communicate in a professional manner. Communicates in a professional manner. Communicates in a professional manner that is consistent with expectations for members of the business profession. Communicates in a professional manner that exceeds expectations for members of the business profession.
Determine a technology dimension and a market dimension in support of the area of focus.
18%
Does not clearly identify the area of focus and the supporting reasons for it, providing at least one clear technology dimension and one clear market dimension. Lists the areas of focus, but does not support it with a clear technology dimension and a clear market dimension. Clearly identifies the area of focus and the supporting reasons for it, providing at least one clear technology dimension and one clear market dimension. Analyzes the area of focus and the supporting reasons for it, providing at least one clear technology dimension and one clear market dimension, and illustrates rationale through supporting examples.
Explain short or long term goals and goal measurement.
18%
Does not explain what the new product or service will accomplish in the short or long term, and does not describe goal measurement. States what the new product or service will accomplish, but does not explain how this will be done in the short or long term, and does not describe the goal measurement. Explains what the new product or service will accomplish in the short or long term and describes goal measurement. Evaluates what the new product or service will accomplish in the short or long term and describes goal measurement.
Explain the reasons for product development from a senior manager’s point of view.
18%
Does not clearly describe why the product is being developed from a senior manager’s point of view. States why the product is being developed, but does not include the senior manager’s point of view. Clearly describes why the product is being developed, from a senior manager’s point of view. Evaluates why the product is being developed, from a senior manager’s point of view.
Provide supporting information for the product or service, such as market research.
18%
Does not provide supporting information for the product or service, such as market research. Provides some information, but does not provide adequate sources such as market research. Provides supporting information for the product or service, such as market research. Assesses supporting information for the product or service, such as market research, and illustrates rationale through supporting examples.
Explain guidelines, including innovativeness, time, quality, and cost.
18%
Does not identify the overriding guidelines, including innovativeness, time, quality, cost, or other factors. Lists some overriding guidelines, but fails to include one or more of the following: innovativeness, time, quality, or cost. Explains the overriding guidelines, including innovativeness, time, quality, and cost. Analyzes the overriding guidelines, including innovativeness, time, quality, cost, and other factors.
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