Assignment Requirements
There are three questions in the assignment brief , but please answer either Q2 or Q3 .
Q2 ) About Strategic Management
Q3 ) About Developing Strategy
I will upload Power point slider for Q2 & Q3 with case studies as well to help you more .
Please make sure that you follow the guidance carefully and use different types of references books , journals , and websites.
PROGRAMME – Strategic Management
In my sessions I aim to cover the following topics:
Readings
Introducing Strategy Chap 1
Case Study: Lego
Strategic Capabilities Chap 3
Strategic Purpose Chap 4
Case Study: Amazon.com
Culture and Strategy Chap 5
Case Study: Manchester United FC:
Continuing Success But at What Cost?
It will greatly help your learning experience if you can review the material prior to the class.
Coursework
The tools and techniques that were covered in the Strategic Management section of your Module are useful in providing management with information that will ultimately add value to their organization.
With reference to the above statement discuss how the use of such tools and techniques have contributed or could contribute in adding value to your organization.
(Note: I expect students to cover 2-3 of the tools in chap 3, 4 & 5 in relation to their organizations.
Eg identification of strategic capabilities, VRIN, value chain analysis, benchmarking, stakeholder mapping, cultural analysis etc…)
See the attached coursework assignment brief for full details.
Additional multi-media learning content:
What is Good Corporate Strategy?
What is Strategy?
Exploring Strategy 10th Edition – Author Interview: Strategic Capabilities
Simon Sinek – Start With Why – TED Talk:
Understanding Your Strategic Purpose:
What is Corporate Social Responsibility (CSR)?
Everything you always wanted to know about culture – Saba Safdar / TEDxGuelphU:
Rita McGrath on The End of Competitive Advantage
Renée Mauborgne: Blue Ocean Strategy
EMBA Readings: Case Study Questions
LEGO: Questions
Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4
What features of the external environment have influenced strategy development at the LEGO Group?
What resources and competences of the LEGO Group have enabled them to regain their successful position in the global toy market?
What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did?
Looking at the LEGO Group today how would you approach strategy development to ensure a successful development of the company in the future?
AMAZON.COM: Questions
(i) Explain Amazon.com’s strategy during the period 2007 to early 2010. (The purpose of this question is to get students to understand how Amazon continues to move and grow very quickly).
(ii) What do you consider to be Amazon’s strategic capabilities?
(iii)Evaluate Amazon’s diversification strategy. (This question asks students to assess the consistency of Amazon’s strategy as well as whether it makes strategic sense. Is there just too much going on and should Amazon start focusing upon fewer things?)
(iv)Develop and justify a strategy for Amazon going forward.
Manchester United: Questions
Identify the different forms of ownership that might be adopted by MUFC and how these might lead to different expectations.
Identify the main stakeholder groups involved in MUFC, and using Figure 4.4 map their power and level of interest. How might the expectations of the various stakeholder groups differ and potentially come into conflict?
Refer to section 5.4 and decide what you feel were the key cultural characteristics of Manchester United in terms of values, beliefs and taken-for-granted assumptions: (a) pre-1990 and (b) today? What are the implications of these changes to current and future strategies?
Reflect on Table 4.2 and explain how the organisation’s ethical stance and corporate social responsibility stance has shifted.
Additional questions
Do you feel that the various aspects of corporate governance are appropriate for a football club? What changes in governance would you like to see?
How has Manchester United aligned itself to the external environmental factors in the football industry? Identify key opportunities and threats commenting on how well placed the club is to exploit the opportunities and deal with the threats.
How much does it matter whether Manchester United continue to win matches, have a dip in form and/or are relegated, or indeed if they need to play football at all?
Module Content
Related to Q3 In this section of the module considers business structure and form in relation to strategic competition and collaboration. This includes internationalization strategies involving strategic alliances. Business strategy in terms of the generic strategies of cost leadership, differentiation and focus is carefully examined in conjunction with planned and emergent strategic management. Aalternative strategy options are evaluated, including market penetration, product development, market development and diversification.
Related to Q2 in thispart of the module involves an examination of the organization itself and how it can develop strategic plans. The plans based on identified competencies should create capabilities sufficient to exploit environmental opportunities and avoid threats. Areas covered include understanding strategy & strategic management, strategic capabilities & purpose (from a wider stakeholder perspective), the role of culture in organizations and developing strategy at the business and corporate levels.
Recommended Reading
Related to Q2
Johnson, K., Whittington, R. and Scholes, K (2011) Exploring Strategy, 9th Edition, Harlow, FT Prentice Hall
Related to Q3
Johnson, K., Whittington, R. and Scholes, K (2013) Exploring Strategy, 910h Edition, Harlow, FT Prentice Hall. Chapters 6 and 7.
Lipczynski, J., Wilson, J. and Goddard, J. (2013) Industrial Organization, Competition, Strategy and Policy 4th Edition, Harlow, FT Prentice Hall Chapters 8, 11, 17 and 18.
PROGRAMME
Q2 ) Strategic Management
Readings
Introducing Strategy Chap 1
Case Study: Lego
Strategic Capabilities Chap 3
Strategic Purpose Chap 4
Case Study: Amazon.com
Culture and Strategy Chap 5
Case Study: Manchester United FC: Continuing Success But at What Cost?
Q3 ) Developing Strategy
Environmental analysis and strategic management.
Generic Strategies, planned and emergent approaches to “doing” strategy.
Case study: Formula One.
Strategic development and strategic choices.
Strategic Alliances, collusion and market entry.
Differentiation and sustainable competitive advantage.
Case study: The Virgin Group.
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