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business plan

business plan
Order Description
assume, you are planning to start up a business of your choice. prepare a 5 year business plan with following headings – executive summary; business environment; goals, milestones, strategies ; business competition ; financial forecasts.
Individual Assignment
he assignment is worth 20% of the total unit marks.
Instructions:
1. Students are required to cover all stated requirements.
2. Your answer must be both uploaded to Moodle in word
file and handed over a printed copy.
3. You need to support your answers with appropriate
Harvard style references where necessary.
4. The Business plan should not be more than 2000 words
in length with a table of contents.
5. Only include information in your appendixes that has
been directly referred to in the body of your document.
6. Include a title/cover page containing the subject title
and code and the name, student id numbers.
7. Please save the document as TMGT601_first
name_Surename_Student Number
Eg: TMGT601_John_Smith_20150000
Assignment Task
Assume, you are planning to start up a business of your choice. Please prepare a 5 year
business plan with following headings
Executive Summary
Business Environment
Vision, Mission and goals
Products and services
Business, organisation and finance structures
Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
Premises, plant and equipment
Information systems and telecommunications
Intellectual property, licences and memberships
Insurances
Goals, milestones, strategies
Goals and milestones
Marketing
Sales
Customer management and retention
Pricing
Suitable business strategy
Business competition
The industry
Target market
Market competition
Influence of Five forces
Financial forecasts
Set-up costs
Profit and loss forecast
Cash flow forecast
Balance sheet forecast
Break-even analysis
TMGT601 Individual Assignment Rubric
Individual Assignment – Strategic Management
Due Week 6
Value: 20 percent of final marks
Fail (0-49) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) Total
Organisation/
Structure
Lack of focus with
no purpose or
context.
Inappropriately
structured. 0-
12.25 marks
Clear purpose
and context.
Weak paragraph
structure. Good
use of headings
and subheadings.
12.5-
16 marks
Appropriate use of
structure. Information
is presented in a logical
sequence that clearly
addresses the
questions asked.
16.25-18.5 marks
Student presents
information in
logical, structure
which audience can
follow with some
additional interest
18.75-21 marks
Student presents
information in logical,
interesting and entertaining
structure which audience
can follow. 21.25-25marks
/25
Subject
Knowledge and
use of
Strategic
Management
concepts
Inaccurate use of
Strategic
Management
concepts. Lack of
assertions,
development
and/or support.
0-12.25 marks
Limited grasp of
Strategic
Management
concepts.
Assertions exist
but are not
supported or
developed
adequately.
12.5-16 marks
Accurate but limited
use of Strategic
Management concepts.
Developed and
supported
assumptions.
16.25-18.5 marks
Clear and
competent use of
Strategic
Management
concepts.
Developed and
supported
assumptions.
18.75-21 marks
Especially skilful
identification and analysis of
Strategic Management
concepts. Fully developed
and supported assertions.
21.25-25marks
/25
Focus on
Assigned Topic
(answered the
question
asked)
No attempt to link
assessment task to
the Topic.
0-12.25 marks
Some of the task
is related to the
Topic but a
reader does not
learn much about
the Topic.
12.5-16 marks
Most of the work is
related to the Topic but
occasionally wanders
off into other unrelated
areas. The reader can
still learn something
about the Topic.
16.25-18.5 marks
All of the work is
related to the Topic
and the reader
learns something
more about the
Topic.
18.75-21 marks
The entire work is related to
the Topic and challenges
the reader with new
insights.
21.25-25marks
/25
Research and
Referencing
and Mechanics
and Language
No evidence of
additional research
or reading.
Students work has
spelling and
grammatical
errors. Poor
referencing.
0-12.25 marks
Some research
and additional
references
although poor
quality or not
related to the
Topic. Spelling
and grammatical
errors. Limited
referencing.
12.5-16 marks
Evidence of research
and reading with some
quality references
mostly related to the
Topic. Some spelling
and grammatical
errors. Some errors
with referencing.
16.25-18.5 marks
Evidence of
research and
reading with some
quality references all
related to the Topic.
Some errors with
spelling/grammar or
referencing.
18.75-21 marks
Evidence of wide
reading/research and
inclusion of quality
references (including
academic references)
related to the Topic. No
spelling or grammatical
errors. Referencing is
appropriate.

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