You are a young and ambitious entrepreneur from China intends to invest not less than £200,000 into paper-recycling business in the UK, with its core operation to purchase used/waste papers from various sources and export in large quantity back to China.
As the Director and owner of the new start-up company, you will be in-charge of the day-to-day business operation of the business. The business set up operation site is preferred to be in the Greater London area (outside London city) to ensure its cost-effective.
You are asked to prepare a detailed business plan incorporation the financial forecast of the new start-up business and how your injection of capital funds £200,000 will be spent to thrive the business and contribute to the UK economy in view of five (5) years period.
Whose plan is this?
You are a young and ambitious entrepreneur from China intends to invest not less than £200,000 into the paper recycling business in the UK, and to export back to China. As the Director and owner of the new start-up company, you will be in-charge of the daily operation of the business. The business set up its operation site in the Greater London area (outside London city) to be cost-effective.
You are asked to write a business plan how your injection of capital funds £200,000 will be spent in the business and to contribute to the UK economy business within the five (5) years period.
(Similar business structure refers to www.cyclelinkuk.com )
1.3 Keys to Success:
Sample business plan link:
Owner’s background and Company Summary
2.1 Why do you want to run your own business?
After years working for company, I finally find the joy in the ability to work for myself, enjoys the benefits of the flexibility I want to set my priorities, i.e. to make my own schedule, allowing me to balance between my private life and work.
2.2 Previous work experience:
2008- Current: Stock trader
2002-2008: Promoted to become the Company’s Secretary
2000-2002: Director’s Assistant with the Toy’s factory in Hong Kong/ Macau
2.3 Qualifications and education:
Graduate Diploma in Business and Management in year
2.4 Company Ownership
2.5 Company History
2.6 Company Locations and Facilities
2.7 Government Regulation
Products and services
3.1 What are you going to sell?
3.2 Describe the basic product/service you are going to sell:
3.3 Describe the different types of product/service you are going to be selling:
3.4 Competitive Comparison
3.5 Additional information: Technology, the Future
Market Analysis Summary
4.1 Market Segmentation
4.2 Describe your typical customer:
4.3 Target market Segment Strategy
– Where are your customers based? Market Segmentation
– What prompts your customers to buy your product/service? Market Needs
– What factors help your customers choose which business to buy from?
– Market Growth
4.4 Who are the main competitors? Identify the market pattern.
4.5 SWOT Analysis/ PEST Analysis
5.1 Key findings from desk research:
5.2 Key findings from field research – customer questionnaires:
5.3 Key findings from field research – test trading:
5.4 Additional information:
What are you going to do?
Why have you chosen this marketing method?
How much will it cost?
7.1 Table of competitors
and business size
7.2 SWOT analysis :
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
Operations and logistics
8.2 Delivery to customers:
8.3 Payment methods and terms:
Name and location of supplier
Reasons for choosing supplier
If being bought
New or second hand?
8.8 Legal requirements:
8.9 Insurance requirements:
8.10 Management and staff:
8.11 Additional information:
Costs and pricing strategy
Product/service name A Number of units in calculation B Product/service components
C Total product/service cost D Cost per unit E Price per unit F Profit margin (£) G Profit margin (%) H Mark up (%)
10.1 Sales and costs forecast
(e.g. Seasonal trends)
10.2 Personal survival budget
Monthly cost (£)
Estimated costs Mortgage/rent
Council tax Gas, electricity and oil Water rates All personal and property insurances Clothing Food and housekeeping Telephone Hire charges (TV, DVD etc.) Subscriptions (clubs, magazines etc.) Entertainment (meals and drinks) Car tax, insurance, service and maintenance Children’s expenditure and presents Credit card, loan and other personal debt repayments National Insurance Other B Total costs (£)
Income from family/partner Part time job Working tax credit Child benefits Other benefits Other
D Total income (£)
E Total survival income required (£)
10.3 Cashflow forecast
Month Pre-start 1 2 3 4 5 6 7 8 9 10 11 12 Total
A Month name
Money in (£)
B Funding from The Prince’s Trust
Incomes from Sales
C Total Money in (£)
Money out (£)
D Loan repayments
The Prince’s Trust
E Total money out (£)
F Balance (£)
10.4 Costs table
Cost item What is included and how you worked it out Total cost
11.1 Short-term plan:
11.2 Long-term plan:
11.3 Plan B:
11.4 Plan B continued…:
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