Campaign strategy Plan for NGO
Instructions for Campaign strategy:
• Includes 1,800-2,000 word campaign plan document and supporting communications materials.
Based on an NGO / charity campaign communications brief, which will be handed out during class, you will research and develop a strategic campaign plan. Your campaign strategy document should include:
• Situation analysis (research into the brief; power analysis etc)
• Allies and targets and where they stand on the issue now: eg ministers, MPs, civil servants, your members / supporters, media, business leaders, celebrities / ambassadors, beneficiaries, other not for profit organisations
• SMART campaign objectives with a clearly stated choice of model, eg behaviour and / or policy and / or practice change
• Your strategy plus a rationale for why you have chosen that approach (eg insider / outsider; policy window; behaviour change etc)
• Creative theme, messaging and tactics (both online and offline as appropriate, to include lobbying, supporter engagement and media tactics)
• An indicative timeline (eg when and where should this launch? What milestones / news hooks will take place during the first 3 months?) and ideas for evaluating success.
Your strategy must be accompanied by at least 2 of the following communications materials:
a news release(Must); email action alert; series of Tweets; infographic; short video or video treatment; or ideas for an app, all designed to showcase media hooks in the campaign and engage your stakeholders.
Tips for preparing your campaign strategy:
a. Read the briefs carefully and look at the organisations’ websites, including their news archives and recent news coverage.
b. Think about the constraints these organisations work under, and their opportunities for alliances and supporter engagement. Who has the power to create the change the brief calls for? What model of social change might help deliver that?
c. Read Chris Rose and / or Brian Lamb’s and / or Aidan Rickett’s books on campaign planning (see reading list).
The NGO we are choosing is :
WaterAid, either as an international campaign or in your country
19 November 2015 will be UN World Toilet Day, a day of action to increase access to toilets and sanitation for everyone. Billions of people lack access to sanitation, which has huge health and social impacts.
You work for WaterAid in your country / a country of your choice, and in 2015 you will be focusing on access to sanitation for women, particularly in the global south.
Develop a campaign that increases safe access for women to sanitation, building on the successes of previous World Toilet Day campaigns while developing distinct new approaches for 2015. You could take a variety of approaches to this campaign, from awareness and behaviour change to corporate or government policy change.
For background see:
http://www.theguardian.com/sustainable-business/women-girls-india-toilets-sanitation-business
http://www.npr.org/blogs/goatsandsoda/2014/11/19/364775062/me-myself-and-the-loo-a-womans-future-can-rest-on-a-toilet
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.