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Can Green Product Line Changes Consumer Perception Towards The Brand Image and Equity

Assignment Requirements
 
Paper

It has to be written in literature review style
It is not recommended to put your own idea without any support from journals or other sources
The paper should not be focus in particular country
The sources that are recommended to use: Emerald, Business Source Premier, Science Direct……
The length is 3,000 words (- or + 10%)
Please use academic vocabulary and try to avoid phrasal verbs
The topic is “Can green product line changes consumer perception towards the brand image and equity”

This topic means….The general companies for example Coca-Cola which they have general products and product line (not green), then the company introduce a new product line that is a green product in this case …. Coke Life (they claim to use sweetener from natural resources)…is this launching manipulate or change consumer perception and attitude to the brand Coca-Cola in total. Do consumers perceive Coca-Cola better? Is this perception affect brand image and brand equity?
Introduction

This part should have 250 words

Body

This part are divided into 6 parts (2 main themes and 4 sub-themes)

 
–        (300 words) Green product (Explain what green product is, : eco-friendly, environmental, cruelty free, organics, , give the definition according to …., explain product line)
–        (300 words) Consumer perception (Explain what consumer perception is, give the definition according to …., what the process of perception, how consumer perceive)
–        (650 words) Consumer perception on green products (eco-friendly, environmental, cruelty free, organics )
–        (300 words) Brand image (Explain what brand image is, give the definition according to ….)
–        (300 words) Brand equity (Explain what brand equity is, give the definition according to ….)
–        (650 words) How green product line effect on brand image and equity
 
Conclusion

This part should have 250 words
This part still need to include references

 
References in text

It need to be added everywhere you paraphrase from others
Please check that references in text match with references at the end (same year, same author)
When there are more than one authors state the same things, you can use this style of references

Examples
One element that has been investigated by many researchers is music (Milliman, 1982; Wilson, 2003; Lammers, 2003; North et al., 2003, Ryu and Jang, 2007).
 

When there are three or more authors, please use et al. instead of stating all names

Examples
Management control systems link directly to the power hierarchies in the management of a restaurant (Gustafsson et al., 2006).
 
References (At the end of the essay)

It has to follow this style of referencing
For journal, it has to include: volume number; issue number; page number (not PDF page number, actual page number)

Examples
Books
Quinton, S and Smallbone, T (2006), Postgraduate Research in Business A Critical Guide. London: Sage Publications Limited
 
Articles
Shavitt, S, Torelli, C and Wong, J (2009), “Identity-based motivation: Constraints and opportunities in consumer research”, Journal of Consumer Psychology, 19 (3): pp.6-xx
 
Website
IGD (2011), Online Grocery Retailing 2011. Available at: http://www.igd.com/Our-Services/Conferences-and-Events/Online-Grocery-Retailing-2011/ [Accessed:  4th October 2014]
 
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