Canadian Haskapa Juice company exporting to US
The paper will be about Canadian Haskapa Juice company exporting to US.
The only part we will be covering is the Price determination (developing the cost structure from producer to end user).
Taking firm level factors, external and internal, for example marketing, competitive strategy and market positioning(selling at a premium) and product development,transportation to Miami( fob shipping from Montreal), import taxes.
Price escalation- from the producer to end user: manufacturer, carrier, distributor, end-user
International pricing strategies- Skimming, high prices(luxury good) high margins, low market share. Profit margins for beverages normally are between 20-25%. First year we could manufacture, ship and transfer to the distributor beacause its new brand in the market but in the following years we could manufacture, and ship it the distributor will deal with the freight and transferring to their warehouse. It’s an high end juice company and if we can give a realistic producing costs for the juice and the bottle and the shipping cost that would be perfect because we need have a realistic rate for the costs.
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