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Case on any company using Market Based Management

This is the most important assignment in this course. You are required to write a 3000 word case on company of your choice, the company you work with or some other you know well. That is, not a case on Koch Industries or Nucor presented here as examples. Your goal will be to describe any element of MBM(Market based Management) present in such a company or how would the introduction of it improve its performance.


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