Case Study
Order Description
Your paper analysis should be between 3 – 5 pages, not counting the title and reference page. Each page should be approximately 350 words, so no submission should be fewer than 1050 words.
Format your case study assignment paper so that the three questions asked below are clearly defined. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors.
Review this synopsis:
Southwest Airlines was the pioneer of “low-cost, no-frills” strategy. From its beginnings in 1971, the company had become one of the world’s most profitable major airlines (36 straight years of profitability as of January 2009). The company was known for its fun-friendly culture and high employee loyalty. Its former Chief Executive Officer, Herb Kelleher, was a celebrated leader and had been the backbone of the organization, building it to its present scale.
In July of 2004, Southwest’s new CEO James Parker relinquished the CEO role to Gary C. Kelly, former Chief Financial Officer of Southwest. The organization had been facing problems with its labor unions, a potential threat to its employee loyalty-based culture. Also, with the emergence of other low-cost players such as JetBlue and AirTran, who had made differentiation an integral part of their strategy, Southwest faced the challenge of achieving some parity on differentiation going into the future. The intensifying competition in the low-cost industry segment, increased pressure from employees pushing for higher compensation, and labor restructuring agreements among other airlines were eroding Southwest’s culture, as well as its low-fare and wage-rate advantages. In 2008, the Federal Aviation Administration (FAA) fined Southwest for missing mandatory safety checks. Southwest swiftly grounded 44 aircraft for immediate inspection. Although CEO Kelly said that safety had not been compromised, the incident was a “black eye” on the airline’s safety record. Southwest had established its strategy based on its low-cost operations.
To solidify some of the SWA safety worries, please review this clip from July 2009:
FAA Too Close for Comfort
Colleen Barrett – Servant Leadership
Southwest Airlines – Culture
Answer the following questions in your paper.
1. Assess the effectiveness of Southwest Airlines’ leadership.
2. Discuss the basis of Southwest’s competitive advantage and the potential challenges to its strategy.
3. What growth strategies might Southwest pursue?
Southwest Chief Discusses Earnings
Submit your paper into the assignment section of the classroom.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 3 to 5 page analysis not including the title page and citation page.
Reference Page – Include all sources including your textbook on a Reference page
Utilize the APA Style for documenting sources. You will need to include at least 4 sources in addition to your text.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.