case study based on Marks and Spencer
its two summary reports based on M&s
you have questions for each summary you have to produce 700 words reports for each summary also be aware that you need to write as report style (pullet points)
Marketing Case Study: Marks & Spencer
Week 6 work sheet
Internal and stakeholder marketing Youtube ABT.com.eu
Working in self-selecting groups of 4/5
Activity #1 time: 20 mins
Write a list of all the stakeholder groups with an interest in M&S This is potentially a long list but the very minimum it should be is 5 key groups.
Against each group, note what you think each needs to know about M&S; and then add to that list what you think M&S want them to know
Activity #2 time: 20 mins
Then focus on the employee market sector:
#1 Define market segments
#2 Consider the specific needs of each segment and what M&S want them to know
#3 Suggest ideal communication channels for each segment
Activity #3 time: 30 mins
Write a brief outline internal marketing plan for the launch of a new Per Una winter range of women’s wear in early June 2015 showing:
1. Marketing objectives (SMART)
2. Target audiences
3. Internal Marketing Mix
4. Nominal timescales.
5. Measures of control
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