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Case Study(Sustainable International Business Futures)

Assignment Requirements
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Assessment Task 3 – Individual assignment (40%)
Assignment 3 (Individual Assignment):
Due: Friday of week 10
Length: No more than 2000 words (without tables, figures and list of references)
Case Study
Please read the following case:
Bennett, D. (2014), “Inside Monsanto, America’s Third-Most-Hated Company”, Bloomberg Businessweek, 3 July, (Available at http://www.businessweek.com/articles/2014-07-03/gmo-factory-monsantos-high-tech-plans-to-feed-the-world)
In light of the case, please respond to the following questions:
Bennett (2014) has termed Monsanto as “one of the most hated corporations in America”? Do you consider it a fair comment? Please justify your response.
Brandon Mitchener, spokesman for Monsanto, has defended the cultivation of GM crops in a recent statement claiming that the opponents of GM crops are ignoring science and putting ‘populism before the facts’ (http://www.rsc.org/chemistryworld/2014/06/eu-plan-member-states-decide-cultivation-gm-crops). Please provide your own opinion after considering the views from both sides.
Use wide research to gather evidence for your perspective. Also look at the Monsanto official website at www.monsanto.com. You must demonstrate your ability to understand and incorporate ideas from academic (i.e., peer-reviewed) journals and other information sources, and show consistent argumentation throughout (not a mere description). Use relevant theories and examples in order to substantiate your arguments.
Distribution of Length
The assignment should have an introduction and a conclusion (maximum 200 words each);
Response to each question should be between 700 and 800 words;
Total length of the assignment should not exceed 2000 words (excluding references).
Mandatory Referencing Requirements
It is important that the assignment reflects the student’s own understanding of relevant literature. An effective integration of these materials to the discussion is also vital that could primarily be achieved through the use of appropriate referencing.
Accordingly, at least 5(five) academic references MUST be cited along with other non-academic references such as articles from periodicals, newspapers and web pages.
Structure, and Formatting
The students are expected to maintain a high standard in presenting their works.
The paper must be well-structured and well-argued. The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.
Referencing format must strictly be adhered to. Any use of comments, information, data or quotations from any sources (books, journals, newspapers, web etc.) must be cited using a consistent referencing style (Harvard, APA or the RMIT College of Business Guidelines for Referencing and Presentation available at mams.rmit.edu.au/s9sx559hurvc.rtf).
As mentioned above, an appropriate structure must be maintained. An introduction as well as a conclusion is needed. Headings and sub-headings could be used.
Use appropriate pagination. 12 point font in Times New Roman should be used throughout. Double-spacing with appropriate margins on each side (at least 2 cm) need to be maintained.

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