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Characteristics of Business Leadership‏

Modern management has come to recognize the value of leadership in management. Leadership as a term has been adopted in the modern organizational and business management to the level that it is replacing the word management more so in business. In the modern business world, there is need for business leadership more than we need business managers. Leadership can as the progressive creativity; the ability to foresee the future basing on the present while at the same time putting in mind the past. It is the major component of vision. In business, effective leadership is defined in terms of the corporate culture. This leadership propels the business to maximize profits which is the major goal of all businesses (Scheer, 2009).In the world today, there are a number of businesses that have achieved tremendous growth. These businesses have grown from scratch to become among the top leading businesses in the world. Most of the success of these businesses is associated with the leaders of the business. The leaders of those businesses have been argued to poses creativeness and excellent leadership skills that they have development with time (Cohen & Rath, 2007). The Virgin Group of Companies is one of the top performing businesses in the world today. The growth of this business cannot be separated from the leader this business. This paper thus examines Richard Branson who is the Chief Executive of the Virgin Group of companies business. It discusses the great achievements of this business in relation to the leadership of its Chief Executive. It bases on aspects of good leadership of a leader – Richard Branson in relation to the successful management and growth of a business – Virgin Group of Companies (Nelson & Quick, 2008).Leadership and Successful Business Management – Richard Charles Nicholas Branson and the Virgin Group BusinessThe Virgin Group is a business that comprises of more than four hundred companies. The company has ventured in several businesses among them the aviation industry – the Virgin Atlantic Airlines as well as in other industries for instances the telecommunication industry, cosmetics, trains and credit cards (Brook-Hart, 2008).He started business at a tended age of sixteen years with the ‘student’ magazine. He later established a radio mail-order business in 1970. Later in 1972, he put up Virgin Records which compiled of several music stores. This was later called Virgin Megastores. Branson has had to face many challenges throughout the management and leadership of the virgin business. However, he has blended well his leadership skills with his ‘twenty one survival strategies for small business success” to propel this business to this great achievement (Brook-Hart, 2008).The major biggest challenge that Branson faces is the management of such a big enterprise with so many employees. Branson has had a good reputation of maintaining employees which is a big problem to many chief executive officers and managers of businesses today. Given that he manages so many companies, about four hundred of them, he has been able to retain and maintain employees in these companies. Branson says that he works hard to cultivate a spirit of entrepreneurship within the organizations that he manages. Individuals who manage each individual company are given a certain ownership percentage of the companies they manage. They receive guidelines oh how the companies have to be branded. This enables these managers to own the companies thus making them run the business from the personal perspective, thus the mangers run these organizations like their own businesses. The necessity of owning feeling responsible and owning a venture is very important in business leadership. It gives birth to and sustains the spirit of hard work. Branson organizes transformational seminars which brings together all the crew member of the business. This attribute of leadership has enabled the company to grow to greater heights. It is referred to as delegation (Howard, 2010).Branson has an outstanding ability of orchestrating publicity fro the business he runs. He has been able to turn himself as the business logo. This has not been achieved by any other business leaders that have had much success. He is the leading promoter of the business he leads. His appearance in the media signifies the business more than himself. This save a lot on the advertisement cost of the business. The author of ‘virgin king’ Tim John noted that the achievement of good press has remained of great importance in the business career of Branson. He has done remarkably well in public relations which is core in business leadership. Branson has used this skill in a remarkable way. He reserves nearly a quarter of his time for public relations. He is able to generate free advertising. Many other firms spend a lot of money fro advertising. They even go way out to contract very expensive advertisement firms to market their businesses. He has a good understanding of what media likes therefore he is able to take advantage of this grasp in advertising his business. There was an instance where he arrived at a launching press conference of one of the airlines wearing’ brown leather aviator’s helmet, the Biggles Style. This pleased the editors making them to post this photo all over the magazines they edited for. This generated a lot of attention thus advertising (Dearlove, 2007).In the recent times, from 2006, the company has dedicated itself to mitigating climate change. Branson announced this in 2006. He said that the company was setting aside billions of dollars for this course. Corporate social responsibility is undoubtedly a very important component of business leadership. Most of the companies that have had achieved enormous success have had their leaders dedicate themselves to corporate social responsibilities. An example is the Microsoft where Bill Gates has contributed a huge amount of money to the global fund. Climate change is a very sensitive field that calls for a commitment from the corporate world. Committing and contributing to this course is an intelligent move that has helped the company to gain more publicity and thus a more potential to grow (Dearlove, 2010).Branson has also been actively engaged in charitable work. He started charitable work back in the time he was starting his business. Back when he was 18 he had began to show the chartable leadership quality. At this age he managed to set up a charitable organization known as the Student Advisory Center. He has devoted a lot of energy and time and money to the supporting worthy causes (Dearlove, 2007).Branson has captured the essence of time management and its importance in managing a business. He places a lot of value on skills of managing time. He says that he takes almost one third of his time troubleshooting, a second third on project that are coming up be it business or charitable projects and the other third on the promotion of the setup business (Brook-Hart, 2008).The airline company has faced a number of constraints which have posed a big threat to the operation of the business. There is a lot of competition in the airline industry. This competition was coupled by the financial crisis of 2007. Other airline companies took advantage at this time by lowering their flying rates. This almost saw the Virgin – America which is one of the companies under the Virgin Group of Companies that was very competitive (Plunkett & Plunkett Research, Ltd, 2005).Conclusion Not all businesses that are hatched have the ability to survive and become successful. Business leadership is important in ensuring that businesses that are set up grow and become big and successful businesses. Businesses that have achieved great heights of growth are known to have had effective leaders who have ecstatic leadership qualities. Virgin Group is one of the businesses that have attained an enormous growth. The growth and achievement of this company is purely associated with the excellent leadership from the company’s Chief Executive Officer, Richard Branson.

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