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Coca-Cola in Kenya

In writing this assignment, please make sure that you address the following:
Coca-Cola in Kenya
[Executive Summary-100words]
(Table of contents)
[1.0Description of the company and products (Coca-Cola Company)-50words]
[2.0Description and analysis of Kenya (you will be required to demonstrate that you have a good understanding of the market, the culture of Kenya and the macro-environment of Kenya)-50 words]
[3.0The entry mode of Coca-Cola into Kenya’s market-50words]
[4.0The structure of the market currently in Kenya (comment on who the market players are; what market shares they have and so on. You also need to do a comprehensive PESTEL-C analysis and identify the key drivers in that particular market)-100words]
[5.0Analysis of the strategies that Coca-Cola is using to compete in Kenya’s market-1000words]
[6.0Projected market changes in Kenya and how thus may impact the future strategies of the company-700words]
[7.0Strategic recommendations and possible future decisions on manufacturing and material management that Coca-Cola might have to make for the target market-500words]
[8.0Conclusion-50words]
[Reference list]
*You will be expected to fully justify and support your points with relevant theories, concepts, data and other relevant information.


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