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Compare Primark marketing practices with one of its rival

Compare Primark marketing practices with one of its rival
Order Description
use PESTLE ANALYSIS , SWOT , STP and 4P’S etc. to Compare PRIMARK marketing practices and performances with its key rival
include 1. business orientation (sales orientation versus market orientation)
2. advantage of its environment
3. customers and consumers
4. conduct market and marketing research
5. formulate effective STP strategies
6. formulate appropriate marketing mix for its product/s
7. formulate effective product strategy (i.e. new product development, portfolio management, and / or branding)
8. formulate effective pricing strategy
9. formulate effective promotional strategy
10. formulate effective distribution strategy
11. service performance
12. market to international markets
Implications and recommendations for PRIMARK rival
1. Based on the comparisons made, what are the marketing implications / suggestions for PRIMARK rival in the next one to three years?
word limit 1000
structure should be divided to introduction, main body, conclusion and reference list
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