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Competitive Analysis

identify two major competitors that may impact your business over time. Provide a short profile of each competitor, then choose a specific component to compare and analyze in detail such as: target market, value, or price (For this assignment, the specific component you going to compare and analyze is “target market”). The analysis of the specific components will provide an overall illustration of how the client services perform relative to the competition’s service in the marketplace. You are required to find useful information on the business operations. Use whatever resources you feel will be helpful to gather relevant information about the competition, such as: collect menus, pictures, customer reviews, or service experience interviews from the competitive set.
M.Y. China is located on the Westfield San Francisco centre mall. It is a Chinese cuisine restaurant, the latest development of Chef Yan’s ever-evolving career (Fisher). The restaurant offers superior service. It has a friendly and helpful staff. Besides, there is plenty food, and the service offered is quick and efficient (Open Table). Some of the dishes offered in the restaurant include wok dishes, hand-pulled noodles, dim sum, baked pastas and chicken, and roasted pork (Sweet). M.Y. China offers an ample opportunity to clients so that they can learn how each dish. Preparation of dishes in an open area for clients is a form of entertainment and cookery discovery. This is because restaurant aims at attracting an extensive population of clients from San Francisco to educate them about modern Chinese cuisine while the cooks prepare it. The restaurant is also known for its delicious dishes and appropriate prices, and it targets those in San Francisco who crave for Chinese cuisine.
King of Thai Noodle House is located in San Francisco. It serves Lunch and Dinner. The restaurant is characterized with comfortable dining rooms and expansive Thai menus. The local chain in San Francisco has already developed a loyal clientele. Among the popular dishes that King of Thai Noodle House offers is pad Thai, satay and spring rolls, sour tom yum gai soup and stir-fried glass noodle with seafood or chicken (Menu Freak). The restaurant targets Thai food cravers in San Francisco.
In San Francisco, people like to have their business lunch in a hotel where they can receive high service quality and enjoy high food quality. When it comes to a business lunch, the capability of a restaurant to attract movers and shakers, and the ability to serve a high-quality meal, as well as offering of high service quality is extremely important (GAYOT). Straits Café has a primary objective of ensuring total quality management by adhering to customer satisfaction and service quality. Straits Café’s guaranteed quality service, which has been made possible by knowledgeable and skilled workers, has given the restaurant a competitive edge against its competitors such as M.Y. China and King of Thai Noodle House.
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