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Competitor Analysis

Competitor Analysis
1.1     Competitor Analysis
Our project: Maribynong Aquatic Centrel
VU Aquatic and Gym    Ascot Vale Leisure Centre    East Keilor Leisure Centre
Market Share
Major Customers    Student, staff & community
What do their customers think of them    Very good gym    Beautifull gym    Excellent
Pricing Policy    $223.5/3 month    $247.5/3 month    $247.5/3 month
Financial Strength
Product / Service Range    Gym and Aquatic    Gym and Aquatic    Gym and Aquatic
Product / Service Quality
Customer Loyalty
Brand Recognition
Length of Time in Business
Alliances
Premises / Location    Footscray Park (VU)
Research & Development
Plant and Technology
Manufacturer, Wholesale, Service, Retail
Advertising
Customer Service
Positioning
Number of Employees
Distribution Methods
Patents
Sales Tactics
Growth
Competitor Impact on this project
Project Impact on competitor
http://www.eastkeilorleisure.com.au/home/?home
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