Faculty of Business Environment and Society
1)Why Do We Buy? Use theories of consumer behaviour to critically analyse and discuss
a) the various reasons behind why people consume and
b) the impact of marketing strategies on people’s consumption behaviour.
1) You need to read at least 15 peer-reviewed journal articles for this essay. Use relevant theory to support your answer – without references to relevant journal
articles, you will struggle to achieve the higher grades
3) Ignore journal articles older than 15 years – focus on those articles written after 2000
4) I will be expecting to see references on EVERY page. Use 2-4 references for each argument you make. Relying on ONE author/paper for an argument is not good academic
5) Your main source of research should be journal articles, but 1 or 2 book references are allowed. Website references ARE NOT allowed as the academic rigour of many
websites is questionable. Note that GOOGLING is not an appropriate research method, and sites like Wikipedia are completely unacceptable
6) Essays must be correctly referenced according to the Harvard Referencing style.
7) Essays must be double-line spaced and justified throughout. Quotes must be indented where appropriate. Please note that while a few quotes help you make your
argument, too many quotes will result in a loss of marks. I want to mark YOUR work not a list of quotes!
1)80% OF REFERENCES MUST BE FROM JOURNAL ARTICLES (See next slides for acceptable journals)
Academic books (E.g. Solomon et al or Avery et al). PLEASE NOTE THAT THE USE OF BOOKS AS SOURCES MUST BE LIMITED TO LESS THAN FOUR REFERENCES.
2)Magazines: I will allow the use of the following magazines/news sources: The Economist; Marketing; Marketing Week; The Financial Times; Business Week; CNN;
Bloomberg; BBC. PLEASE NOTE THAT THE USE OF THESE SOURCES MUST BE LIMITED TO ONCE OR TWICE.
3)Websites: Mintel, EuroMonitor or other Market Research Websites. PLEASE NOTE THAT THE USE OF THESE SOURCES MUST BE LIMITED TO ONCE.
4)list of accepted Journal- Journal of Advertising Research, Journal of Marketing , Journal of Marketing Research, Journal of Retailing, Journal of Advertising,
Journal of the Academy of Marketing Science, Journal of Consumer Research , Journal of Business Research, International Journal of Bank Marketing, Journal of Marketing
Management, Journal of Macromarketing , Journal of Services Marketing, Advances in Consumer Research, International Journal of Research in Marketing, Marketing
Intelligence and Planning, Marketing Letters, International Journal of Retail and Distribution Management, International Journal of Advertising, International
Marketing Review, Psychology and Marketing, Irish Marketing Review, European Journal of Marketing, Marketing Science *, Journal of Consumer Marketing, International
Review of Retail, Distribution and Consumer Research, Consumption, Markets and Culture, Journal of Non-Profit and Public Sector Marketing, Journal of Euromarketing,
Journal of Strategic Marketing, Journal of Targeting, Measurement and Analysis for Marketing, Journal of Retailing and Consumer Services, Electronic Markets, Journal
of Customer Behavior,
Learning Outcomes Assessed:
The intended learning outcomes are that on completion of this module the student should be able to:
1. Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.
2. Develop an understanding of current issues in consumer behaviour, such as internet consumption and ethical consumer behaviour.
3. Produce a critical analysis of a contemporary issue in consumer behaviour.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.