Choose an organization or industry-sector in a country with which you are familiar. (In case of a large organization or industry-sector it is permissible to confine your answers to part of the organization or industry-sector.) also a clearly identified summary of your chosen organization or industry-sector with no more than 400 words.
Based in Atlanta, Gorgia, the US, Coca-Cola is a company which has dominated the global market for non-alcoholic drinks. Coca-Cola Company has majored in the manufacture and marketing of soft drinks. The beverages manufactured by the company are not alcoholic, and they are marketed in the international markets. Pemberton J. Stith established the company in partnership with Columbus G. in 1886. The company was later incorporated in 1892 by Asa Candler. Coca-Cola Company has diversified its products, and over 500 brands are marketed in the global markets by the company. A franchised system of distributing products has been applied by Coca-Cola. Through this system, Coca-Cola manufactures the syrup concentrate. Bottlers located in various countries then buy the syrup concentrate to produce the final products.
Coca-Cola has applied the strategy of acquisition to expand on regional and global operations. Some of the companies which have been acquired by Coca-Cola are Minute Maid, Thums Up and Barq’s. The company has also acquired certain products such as the fruit juice brand, Odwalla. Fuze Beverage was acquired in 2007.
Consider all the topics covered in the module pack and prepared notes on how these topics relate to your chosen organisation or industry-sector.
Introduction to the Business Environment
Introduction to the International Business Environment
The political environment
Political environment is composed of all political forces which affect a company. These forces may emanate from the domestic politics or from the international political scene.
Coca-Cola Company is regulated by FDA government rules. Under FDA, the company must adhere to certain provision of manufacturing beverages. The company has also been affected by change in policies. An example is the changes in the taxes imposed to the company, accounting standards and other state regulations. The government has also regulated the operations of Coca-Cola by imposing environmental laws. These regulations have affected the profitability of the company. Other countries have also imposed regulations to ensure that Coca-Cola does not defy the laws of governments. The global market for beverages has experienced a lot of political influences. The international political forces have regulated the operations of Coca-Cola to create a competitive environment. The pricing strategies of Coca-Cola and the nature of business have been monitored by the international bodies.
The US government has created a good environment for trade, and this has favored the success of the company. However, the government has regulated the trade laws to ensure that fair trade is practiced by creating equal opportunities and freedom in the market. This is an issue that has affected the operations of Coca-Cola Company. The company has been hindered from creating a monopoly in the industry because this would affect the local and global markets.
4- The economic environment
The economic environment is made up of all economic forces, either locally, nationally or globally. It is also involves issues of inflation, recession and other micro-economic and macro-economic forces that affect a country or the world.
The international market for non-alcoholic drinks has been growing over the years because many economies have been improving on their performance. Coca-Cola makes more sales in the international markets than in the US. This has resulted from the fact that most economies have grown tremendously, and they have resulted into a bigger market for the products manufactured by the company. Coca-Cola relies on other economies to support its sales. Some of the main economies where the company sells its products are Japan, Brazil, Germany and others. These countries have played a major role in making the industry of soft drinks successful. The market for carbonated drinks has been low, and its growth has not been remarkable. North America has been the major market for carbonated drinks for Coca-Cola. This market has been growing slowly. For instance, in 2004, this market grew by 1 percent.
5- The socio- cultural environment
Changes in the societal ways of living are considered when analyzing the performance of a com-any. Sociological aspects that affect the performance of any company are lifestyles, consumer attitudes towards some products, fashion, and others.
There is an increasing concerned by people of ages 35 to 55 to improve on nutrition. In addition, people are more concerned about increasing their longevity by consuming nutritious foods. The demand for products from Coca-Cola has been increasing because the company has been producing healthy drinks. The demand for carbonated drinks has been on the decline, and this has reduced the sales of the company.
6- The technological environment
Technology is applied in the production processes and in the development of new competitive products. Technology is involved in the development of innovative products. In addition, companies differentiate their products by applying technologies to come up with new brands of products.
Coca-Cola has been applying technologies to come up with new brands of soft drinks. The company ahs developed differentiated products top capture the demand of many customers in the global markets. Coca-Cola has been improving on its range of products over the years.
7- The legal environment
Legal environment is composed of local and global legislation.
Coca-Cola has patented its products to ensure that its products are copyrights protected. Both domestic and international laws have protected the rights of the company to have exclusive use of its products. The company has invented products which are in congruence with the laws of all countries where it operates.
8- The eco-environment
Analysis of the eco-environment of a company involves the examination of all environmental issues that affect the activities done by a company. Coca-Cola monitors all its facilities to ensure that environmental standards are not compromised. The company has adhered to all laws related to environment to ensure that no conflicts with the laws of conserving the environment.
9- The competitive environment
The industry has been competitive because many companies have penetrated the market. The beverage industry has been set free, and companies can get into and out of the market freely. In addition to this, the industry is very attractive because there are many profits obtained by the existing players. Coca-Cola has managed to rule over 40% of the global market in this industry. Some of the major competitors in the global scene are American Beverage Corporation, Aquaterra Inc. and Bazi International Inc. among others.
10- The knowledge environment
Coca-Cola has a wealth of knowledgeable personnel. The company has employed professionals from different backgrounds to improve on its knowledge base. The company offers training to workers to create a better knowledge environment. The company has made a lot of efforts to preserve the skills of its employees.
11- The financial environment
12- The international business entry
Coca-Cola has applied several strategies to penetrate into the international market. One of the strategies has been to acquire foreign companies. This has made it possible to penetrate other markets because the acquired companies are accepted by the people from such countries. In addition, the company has liaised with governments to create a favorable environment for their operations. This has made the company to
In each case consider how the various factors have impacted or could impact on your chosen organization or industry-sector.
4) Consider in great depth the following theme:
* Social and cultural differences within countries and / or between countries. I need the following Three questions to be answered in greater depth:
1)Give and overview of how Social and cultural differences within countries and/or between countries affect business. Illustrate your answer with a range of business examples.
2) In greater depth explain how Social and Cultural differences within countries and /or between countries has affected your chosen organization and/or industry.
Critically assess and evaluate how your chosen organization has responded to and/ or should respond to Social and Cultural differences within countries and /or between countries.
And also please answer these three more questions:
1)With reference to a standard industrial classification system with you are familiar (E.g. ISCS)in which category does your industry or organization sit. Explain.
2) Which market structure (perfect competition, monopoly, oligopoly,monopolistic competition or other) best applies to your chosen organization or industry-sector? Explain.
3) What are the main eco-environmental commitments of your chosen organization or industry-sector? what do you think they ought to be and why?