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Corporate Social Responsibility Plan

Assignment Requirements
 
Complete the assignment in accordance with the attached rubric/guidelines. The selected company is Advanced Micro Devices (AMD).
Corporate Social Responsibility Plan Guidelines and Rubric
 
Part 3: Final Paper
 
Your task is to review the current status of your selected company and make recommendations for changes with respect to CSR. After careful review of the status of CSR, stakeholder attitudes, and your own research, develop a Social Responsibility Plan for your selected company.
 
Overview of the Corporate Social Responsibility Plan
 
You have attained the position of global responsibility director for your approved company. Your first task is to review the current status of the company and make recommendation for changes with respect to CSR. After careful review of the status of CSR and stakeholder attitudes, develop a plan for future CSR changes. Be sure to review the existing documentation and extend your knowledge with your own research. Research findings should be properly cited and APA-formatted both within the body of the paper and in the References page.
The report will be submitted to a (hypothetical) board of directors for approval. Once approval is given, you will work toward incorporating your CSR programs as major a component of corporate decision making and activities. Be sure to outline, in each category, how the company’s vision and values are exemplified.
If the company has a well-developed CSR plan, your additions should allow its leadership position to be enhanced.
Include all section headings below in the body of the paper.
Executive Summary
An executive summaryis a short section of a document that summarizes a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of what is covered in the major document, background information, concise analysis and main conclusions.
 

Introduction
This section will review the current state of CSR within the company. Include:

Current vision and value statements
Current programs related to the three spheres and the environment
Recent events related to current programs
Reported stakeholder view of programs and actions of the company

 

Economic
Describe the current status of the company with regard to:

Employee relations
Corporate culture
Investor relations
Suppliers

Describe:

The plans and programs you plan to implement to address issues within economic sphere

 

Political
Describe the current status of the company with regard to:

Regulatory structures
Adherence to government regulations
Relations to government entities
Describe the plans and programs you plan to implement to address issues within political sphere

 

Civil Society

Describe the current status of the company with regard to:

NGOs (non-governmental organizations)
Local communities
Customers
The world

Describe:

The plans and programs you plan to implement to address issues within the civil society sphere

 

Environment
Describe the current status of the company with regard to:

Local environmental impacts
Global environmental impacts

Describe:

The plans and programs you plan to implement to address issues within the environment

 

Media Campaign

Develop an advertising/public service/media campaign for the CSR initiatives in your CSR Plan.
Describe:

Objectives (Describe the objective of the ads. What is the message that you are trying to convey?)
Media and Audience (Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.)
Implementation (Describe the strategies for implementing the campaign.)

 

References

At least four references must be used
References must be formatted in APA

Final Project Rubric
Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. The length of the paper should be 8–12 pages not including cover page and resources.
 
Instructor Feedback: Students can find their feedback in Turn It In.
 

Critical Elements
Exemplary
Proficient
Needs Improvement
Not Evident
Value

Executive Summary, Introduction & Conclusion
Includes an insightful executive summary and conclusion; the four required elements in the introduction are present 
(14-15)
Includes an informed executive summary and conclusion; 3–4 of the required elements in the introduction are present(12-13)
Includes a logical executive summary and conclusion, but only 2–3 of the required elements in the introduction are present(11)
The executive summary and conclusion are not complete, and less than half of the required elements in the introduction are present(0-10)
15

Economic 
Includes an insightful explanation of all five of the required elements(14-15)
Includes an informed explanation of 4–5 of the required elements 
(12-13)
Includes a logical explanation of 3–4 of the required elements(11)
Includes less than three of the required elements 
(0-10)
15

Political
Includes an insightful explanation of all five of the required elements(14-15)
Includes an informed explanation of 4–5 of the required elements 
(12-13)
Includes a logical explanation of 3–4 of the required elements(11)
Includes less than three of the required elements 
(0-10)
15

Civil Society
Includes an insightful explanation of all five of the required elements(14-15)
Includes an informed explanation of 4–5 of the required elements 
(12-13)
Includes a logical explanation of 3–4 of the required elements(11)
Includes less than three of the required elements 
(0-10)
15

Environment
Includes an insightful explanation of all three of the required elements(14-15)
Includes an informed explanation of two of the required elements 
(12-13)
Includes an informed explanation of only one of the required elements(11)
Does not include any of required elements 
(0-10)
15

Media Campaign
Includes an insightful explanation of all three of the required elements(14-15)
Includes an informed explanation of two of the required elements 
(12-13)
Includes an informed explanation of only one of the required elements(11)
Does not include any of required elements 
(0-10)
15

Writing & Research 

No errors related to organization, grammar and style, and citations
Paper meets the required length of 8–12 pages
Required section headings are used
Effectively incorporates at least four scholarly resources that reflect depth and breadth of research

(9-10)

Minor errors related to organization, grammar and style, and citations
Paper is one page short of the required length
Most of the required sections headings are used
Effectively incorporates 2–3 scholarly resources that reflect depth and breadth of research

(8)

Some errors related to organization, grammar and style, and citations
Paper is two pages short of the required length
Section headings are not utilized
Incorporates 1–2 scholarly resources that reflect depth and breadth of research

(7)

Major errors related to organization, grammar and style, and citations
Paper is less than half of the required length
Section headings are not utilized
Does not incorporate scholarly resources that reflect depth and breadth of research

(0-6)
10

Earned TotalComments:
100%

 
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