For this assignment you need to source a case study which can be compared to your own group work from CW1.
It does not have to come from the same business sector as the one your product/service occupies. It is about your ability to critically analyse the Trend/s identified, processes to NPD and how the culture of the company/organisation was applied to the NPD.
The case study can come from the Design Council case-studies www.designcouncil.org.uk or The Times 100 Business case studies http://businesscasestudies.co.uk a book, journal or newspaper, website or even a TV or radio programme.
The key to a successful outcome is your ability to communicate your analytical skills and apply your findings, identifying through ‘bench marking’ good practice in creative business companies Or identify and discuss methods of improving the NPD process. Please use any relevant models or theories we have covered on the module for example the Dominant Design model to identify if it was an brand extension and an incremental change or a radical innovation via the S Curve model. You could also use the 4 C’s to compare your NPD process with that of the case-study. Also (if it is possible) discuss the relevance of the corporate culture and organisational management within the NPD processes. You may use market research to identify the product match with the consumer profile. Use visual and text appendix to compliment your report.
Key factors to remember are:
• Analysis & Summary of team’s performance during the New Product Development process
• Analysis & Summary of the team’s performance in the comparative case study
• Analysis & summary of the creative innovation during the NPD process
• Comparison of strategies for addressing problems
• Comparison of strategies for disseminating good practice
• Comparative analysis of company/team structure between the two case studies
• Comparative analysis of the creativity of each team
• Comparative analysis of the impact of creativity upon the NPD process
• Identify and analyse any theoretical strategies the team implemented
• Identify and analyse any theoretical strategies the case study team implemented
• Analyse the effectiveness and possible differences of these strategies between the case study and your own experience
• Engagement with module
• Conway, S & Steward, F (2009) Managing and Shaping Innovation. Oxford University Press
• Bruce, M and Bessant, J: Design in Business Strategic Innovation through Design (2002) Prentice Hall
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