Critical Media Analysis #2: Representation and Power
Use Times New Roman 12-point font, use 1-inch margins (top-bottom, left-right), are stapled (when printed), and use page numbers (1 of xx pages).
Essay structure: extent to which paper’s organization, flow, and clarity of thought are used effectively to communicate; Writing mechanics: extent to which sentence
structure, grammar, punctuation, syntax, proper citations, and formatting are used effectively to communicate; Understanding course material: extent to which quotes
and paraphrases and terminology are used effectively to show understanding of
course readings and viewings; Evidence-based analysis: extent to which central ideas are developed and supported effectively with specific examples and evidence; and
Critical thinking: extent to which ideas presented in the text are challenged effectively or alternative perspectives
In the video, Representation & the Media, and the chapter, “The Work of Representation,” that
we read for class, Stuart Hall argues that representation doesn’t simply reflect the world. Representation, he says, also creates or constitutes the world. For Hall
(and other authors he is in “conversation” with), representation is closely linked to power. Power operates though
discourse. In your own words, explain what you think this means and explain his approach to representation. The goal of this assignment is to demonstrate in 2–3 pages
your understanding of Hall’s argument. Illustrate your claims using one of the examples from (Cheerios Commercial, DASL Public Service Announcement, New York Post
Cover of Jeremy Lin, or Vogue Cover). Cite quotes or paraphrases from the text for support. Engage the film and the reading and talk about discourse, power/knowledge,
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