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Critically appraise the role played by multilateral bodies such as the EU and the WTO in creating a more globalised economic environment. To what extent are marketing managers in transnational corporations constrained when operating in the contemporary business environment?

1. Evaluate in depth the importance of world trade and the World Trade Organisation (WTO) to the continued development of global business opportunities.
2. Examine and analyse the role of Foreign Direct Investment (FDI) and Multi-National Corporations (MNCs) within the context of international business growth.
3. Reflect upon and analyse the key issues associated with the continuing process of European Union (EU) economic and political integration.
4. Critically evaluate the main opportunities and threats evident within the global business environment, and examine how organisations may respond strategically to such challenges.


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