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Critically Evaluate how well placed Apple is to sustain its recent success in the Consumer Electronics Industry

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Case study should adopt a number of different approaches but are advised to develop a critical argument in depth and detail. For example, It should consider focusing on the following:
•The extent to which changes in the competitive environment have changed to provide Apple with a more robust competitive battleground.
•Strategic Decision Making Post Steve Jobs – how far has the organisational environment and framework, that Jobs enabled, continued under the new leadership team
•Three Dimensional Strategic Analysis – Financial Strength, Relative Market Share, Relative Market Strength
•How well do Apple understand the Industry CSF’s
•First mover and first mover advantage
•Product / Process Innovation
•Sustaining Competitive Advantage – How well placed is Apple to sustain its long term competitive advantage – the rise of Xiaomi in China


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