WE WRITE CUSTOM ACADEMIC PAPERS

100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Customer Loyalty -Premier Inn Whitstable

Assignment Requirements
 
 
ATTENTION
This is an Management Report for module called Service Management so I want someone specialised in Management to take this work please.
You are required to write a report profiling a service organisation of your choice Premier Inn Hotel in Whitstable.-Whitstable is the town where I live and I need you to do researches in this Premier Inn from this town. It needs to be a service dominated organisation – not a product organisation.!!!
The report needs to focus on a specific element of service which has been covered over the duration of the module. Emphasis should be on depth of analysis, rather than breadth.
The report needs to highlight the strong points of the operation, and identify the possible improvements to that operation in the spirit of continuous improvement. The expectations are for thoughtful and reflective insights with evidence of some critical analysis. The purpose of this project is to provide you with the opportunity to apply your service management knowledge by observing and analysing service business in ‘real time’.!!!!
You will need to visit-phone that business to observe its operations. Your visit will probably include a discussion with a service manager / deliverer (or owner) to obtain more in-depth information about the service. A copy of the interview transcript needs to be included within the appendices of the report. Additionally you are required to obtain primary research in the form of customer feedback, for example, via the use of questionnaires.!!!!!
Your task is to critically evaluate your observations, research and findings and discuss how improvements might be made to the service management and operation . Your views and arguments should be supported by reference to relevant theory and other sources of secondary data.
Your report should include (but not necessarily in the following order):-
• A summary of the type / nature of the service being provided and specific challenges or implication this has for management.
• An evaluation of the way in which the service is designed, delivered and evaluated.
• An evaluation of how the organisation markets itself.
• An analysis and evaluation of the employees used in the service organisation.
In your report you should aim to integrate appropriate service management concepts into the analysis of the service, including appropriate references to your reading. You may include appendices, provided that there is explicit reference to them in the body of the text.
The style should be that of a management report. !!!
Presentation of Group Report
A typical management report format would use the following headings:
Title page
Contents page
Introduction (approximately 200 words)
Findings (approximately 2600 words)
Conclusions and recommendations (approximately 400 words)
Bibliography (no word limit)
Appendices (no word limit)
The report should follow a logical report structure. All pages and appendices should be numbered.
Please note that quotes, diagrams, tables and appendices do not constitute part of the word allocation.
After
2. Group Presentation – 20% (1000 word equivalent)
Working in groups of three students (the same groups as per assignment one), prepare a 20 minute presentation on one of the following topics:-
How does your chosen service organisation manage its service quality?
OR
How does your chosen service organisation manage customer evaluation prior to purchase?
This presentation will be based on your chosen organisation for assignment one.
You are free to choose 1 from these 2 titles/
 
Lovelock, C. and Wirtz, J. (2011) Services Marketing, 7th edition, Pearson
 
Fitzsimmons, J & Fitzsimmons, M. (2010) Service Management, McGraw Hill
 
Gronroos, C. (2007) Service Management and Marketing: Customer Management in Service, 3rd edition. Wiley
 
Heppell, M. (2010) How to Deliver Exceptional Customer Service, 2nd edition. Prentice Hall Business
 
Johnson, R, Clark, G &Shulver, M (2012) Service Operations Management: Improving Service Delivery, Pearson
 
Kasper, H., Van Helsdingen, P. &Gabbott, M. (2006) Services Marketing Management: A Strategic Perspective, 2nd edition. Wiley
Parker, D. (2012) Service Operations Management: The Total Experience. Edward Elgar Publishing Ltd
 
Payne, A. &Frow, P. (2013) Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press
 
Robson, K. (2012) Service-Ability: Create a Customer Centric Culture and Achieve Competitive Advantage. Wiley
Van Looy, B, Gemmel, P & Van Dierdonck, R. (2013) Service Management: an integrated approach, 3rd edition. Pearson
Wilson, A et al (2012) Services Marketing, 2nd edition, McGraw Hill
 
 
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Subject:
Type:
Pages/Words:
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Level:
Currency:
Total Cost: NaN

Get 10% Off on your 1st order!