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DECISIONS NECESSARY TO START A NEW RETAIL BUSINESS

Assignment Requirements
 
1. Your task in this assignment is to develop an exhaustive list of all important decisions you must make before you can actually start the new business. List minimum 10-15 decisions, classify and group them in several categories, and label the categories. Each listed decision must also state the alternatives available to choose from.
2. Make sure you only list DECISIONS that YOU must make, and BEFORE opening the business. Do not describe how you would go about making the decisions, and do not actually make and announce the decisions either. Just list the decisions you will need to make. Take care that the listed decisions are neither too broad nor too microscopic. Your objective is to produce a list that covers the full range of decisions while still being as clear and specific as possible.
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3. Written Submission/Report Format
MKT 3301 Principles of Marketing Fall CRN = 75350
ASSIGNMENTS
2014 Fall
*A1: DECISIONS NECESSARY TO START A NEW RETAIL BUSINESS
The best way to begin learning about marketing is by doing it. So here we go.
Select any small, stand-alone retail business (not a franchise and not a part of any large corporation), and assume that you are considering opening that business near a large university campus.
The university is located in a mixed residential and shopping area in a large metropolitan city in the Eastern US. It has 20,000 students, 5,000 of them living in residence halls on campus, and the rest either living in the city or commuting from suburbs. The residence halls provide standard meals twice a day to those who opt for the meal plans. The university does not allow private retailers to open their outlets on the campus. The university campus is situated on a 100 acre rectangular lot of prime land bordered by two major highways on the West and South, and two busy streets on the North and East.
 
1. Your task in this assignment is to develop an exhaustive list of all important decisions you must make before you can actually start the new business. List minimum 10-15 decisions, classify and group them in several categories, and label the categories. Each listed decision must also state the alternatives available to choose from.
 
2. Make sure you only list DECISIONS that YOU must make, and BEFORE opening the business. Do not describe how you would go about making the decisions, and do not actually make and announce the decisions either. Just list the decisions you will need to make. Take care that the listed decisions are neither too broad nor too microscopic. Your objective is to produce a list that covers the full range of decisions while still being as clear and specific as possible.
 
3. Written Submission/Report Format
 
A1: Assignment Title (DECISIONS NECESSARY TO START A NEW RETAIL BUSINESS)
Secondary label describing the type of business (Optional)
Business Analyzed:
Product(ConsumerGood,Service,orcombination): ________ Brand name if any chosen by you:_______
Market (Customer Type): _______ Market (Location): _______Need: _____
DECISIONS NECESSARY TO START THE NEW BUSINESS [Present the list below] [Category Label]

[Category Label]

[Category Label]

END
 
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