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Desire, Sex & Power in Music Video

Desire, Sex & Power in Music Video
watch Dreamworlds 3: Desire, Sex & Power in Music Video then answer the questions. and classmates respond
This is MTV web link https://www.youtube.com/watch?v=JDMo5cIJN3A
Think about the following questions:
How does MTV construct “dream worlds”? Think about the production characteristics and aesthetic qualities of MTV.
Do dream worlds differ between genders, races, sexualiaties, etc.?
How are different genders, race, age etc. represented in music video “dream worlds”? What is the influence of these representations on culture?
How does this postmodern form of TV influence values and ideologies in youth in particular?
Respond to the following questions:
How does MTV represent different genders, race, age, etc.? What is the influence of these representations on culture, particularly youth?
Do you read MTV as postmodern? How does this postmodern form of TV influence values, ideologies, and behaviours?
Post your first response by Friday, Then, read your classmates’ posts and respond to at least two by Sunday. These will be graded for participation points. .
MTV definitely exploits women by the content in the videos that they air as well as the commercials. In many of the videos women are portrayed as sexual objects and some glorify the mistreatment of women. In some videos women are called derogatory names. This portrayal of women in this manner is creating negative stereotypes.
MTV is postmodern. MTV represents and plays a huge role in how young people view themselves and others. MTV sets the trends and styles that are hip and cool. The advertisements and shows are geared to young people and have a liberal theme as opposed to networks like NBC and ABC. Young people watch to see what kind of clothes to wear and what shoes are cool. Young people also observe behavior and mimic the behavior they see. MTV has the ability to have great influence.
Note: Your answer to this question should not exceed 3 double-spaced pages, font: Times New Roman; font size: 12)
Postmodernism describes the style and aesthetics of contemporary culture. Particularly, postmodernism depicts aspects of consumerism, materialism and multinationalism that breakdown the traditions of modernism. In general, Cummins’ key points prove that MTV displays postmodernism in the way it resists authority, defends the other point of view, emphasizes the global and pluralism, is free from rules and appears to be hyperrealism in its music videos filled with sexual tension. Cummin’s analysis of sexuality in MTV music videos is an example of postmodern in the way MTV represents different genders, races, ages and sexuality in the variety of its music videos. Music videos have a great influence in today’s culture, particularly for the youth. MTV music video can be categorized as postmodern by who is featured in its videos, the celebrity’s unique style and the way the videos utilizes the increased sexuality and changing media environment. MTV creatively experiments with pushing new boundaries of journalism and programming strategies that go against the grain and promote sex.
Overall, Postmodern forms of TV, such as MTV; influence the values, ideologies, and behaviors of teens and young adults. MTV constructs “dream worlds” through the production characteristics and visual qualities of the program. Dream worlds are featured in MTV music videos that reconstruct what it means to be a man or a woman. One problem is that women are portrayed as extremely sexual. These dream worlds often differ between genders, races and sexualities. Roles of women in music videos or in a man’s dream worlds may include cheerleaders, sorority girls, schoolgirls, or lustful police officers. However, a woman may have a dream world consumed with perfectly chiseled men. The influence of the dream worlds seen in music videos has a negative and unrealistic impact on American culture.
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