100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Developing a cost-effective IMC campaign

Order Description
Developing a cost-effective IMC campaign
In Module 4 Case Study Assignment, you were asked to formulate IMC strategy for American Red Cross that must address the following issues/elements:
1. Briefly define Integrated Marketing Communication (IMC) for
the Task Committee
2. Briefly define discuss economic, ethical, legal, regulatory, and
social issues related to related to prospective donors
3. Outline ARC donor characteristics, behaviors, and how would
you influence their behavior
4. Discuss the promotional tools you would use in the proposed
Based on the same case scenario develop a cost-effective IMC
campaign for American Red Cross (ARC) to address the funding
deficit. Please formulate an 8-10 page paper (not including the cover page, abstract, and sources list page). Your Integrated Marketing Communications Campaign Plan
for ARC must include:
Executive Summary
1.0 Marketing Communications Objectives
2.0 Situation Analysis
3.0 Research [This section should include the research tools, mediums, and points of emphasis for the campaign. Discuss past research and on-going research that can be
used to help with the evaluation of the campaign].
4.0 IMC Campaign Strategy
4.1 Outline the overall strategy.
4.2 How and why it should be effective to accomplish the marketing communications objectives.
4.3 Discuss how you intend to message the stakeholders and
target audiences and why it makes sense to do so in the manner you have selected.
4.4 Identify why key stakeholders will act favorably or unfavorably to messaging
4.5 Identify potential challenges
4.6 Donor segmentation strategy, rationale for the recommendations
4.7 Conclude this section with a fully develop the creative strategy statement.
5.0 Creative Brief
5.1 Reiterate the overall communications objectives and more clearly define communications objectives that will support the main objectives.
5.2 State the actual features and benefits of the disaster needs services offered by ARC.
6.0 Advertising
6.1 What mediums for each target donor audience?
6.2 The objectives
6.3 The media plan
6.4 Timing of the communications
7.0 Direct Response Email and Social Media
7.1 Objectives and execution strategy of emails and social media.
7.2 Call to action
7.3 Frequency
7.4 Testing performed, what will be tested and how that testing may affect the email/social media message and delivery.
8.0 Public Relations
8.1 Public relations message
8.2 Educating the donor audience about the strategy associated with that the IMC Plan
9.0 Donor Response Measurement Strategy
9.1 Donor engagement and response strategies
9.2 The measurement objectives, how will it be measured
10.0 Budget
10.1 Budget outline
10.2 Details of how and when the money will be spent [develop a spreadsheet by month by medium and time (month, week, quarter)
that will allow for dollar placement in each specific cell to make it easy for the reader to understand the complete picture].
11.0 Measurement and Evaluation
11.1 Explain all of the measurement and evaluative tools.
11.2 Measurement and evaluation objectives
12.0 Recommendations
13.0 Conclusions
Writing expectations include competency in the following:
1. Sentence Structure
2. Verb Tense and Agreement
3. Pronoun Use
4. Possessive Use
5. Punctuation
6. Spelling
7. Focus and Organization
8. Thesis Statement & Conclusion
Use a minimum of 5-6 sources from an academic database

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!