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E-Commerce

The focus of chapter 10 is on the topic of electronic commerce (e-commerce). E-commerce can be defined as using the internet and the web to transact business. The global business to consumer e-commerce market surpassed the $1 trillion mark in 2012 and is still on a growth trajectory. Needless to say, electronic commerce is revolutionizing the way we do business.
By doing a search of the internet or by other research methods, find a business or organization that has adopted an e-commerce business model (remember to post references).
Ponder the following questions (answer as many as you can):
(1) What was the main driving force or strategy behind the organization’s decision to deploy e-commerce?
(2) Has the adoption of e-commerce changed their traditional business model? In what ways?
(3) From table 10-5 on page 383 of the Laudon text, identify which internet business model closely resembles the e-commerce model of this organization?
(4) Does their e-commerce business conflict with their traditional bricks and mortar business or does it enhance the traditional offering? Explain.
(5) What role, if any, does social networking play in the marketing strategy of the organization? What role does mobile commerce play?
(6) Who are the organization’s main competitors? How does this organization differentiate their e-commerce web site / offerings from their competitors?
(7) What impact has the deployment of e-commerce had on the organization’s relationship with its’ customers and suppliers?
(8) Has the e-commerce aspect of their business been successful?
(9) What recommendations would you make, if any, to improve the organization’s web site or e-commerce features?
E -commerce
(1) What was the main driving force or strategy behind the organization’s decision to deploy e-commerce?
After many years of growth through brick and mortar business model, Famous footwear (a retailer of footwear and accessories) has recently adopted an e-commerce business model. The company was driven by the need to break from the geographical limitations of physical stores. In this sense, the company wanted to use an ecommerce website to make the whole world its playground.  Additionally, by deploying e-commerce, Famous footwear managed to benefit from advent m-commerce such as e-commerce on mobile devices, which has addressed every remaining constraints of geography. This was also a business survival strategy, because many competitors sell through products through online stores, and perhaps Famous footwear found it essential to also plunge into it so it is not left behind (Famous footwear, 2013).
 (2) Has the adoption of e-commerce changed their traditional business model? In what ways?
Yes the company changed its traditional business model. It used to rely only on its traditional stores in shopping centers across the country. The website served the purpose of providing basic information such as selected products offerings, locations of stores and account maintenance for loyal customers. The company eventually deployed a direct channel for e-commerce which is aimed at fully utilizing the power of the internet to enhance customer service and boost sales (Famous footwear, 2013).
 (4) Does their e-commerce business conflict with their traditional bricks and mortar business or does it enhance the traditional offering? Explain.
 The e-commerce enhances the traditional bricks and mortar business. This is because this model has opened up net internet channels that gives the customers the option of being shipped the products they purchase online, or to pick them in person from the traditional stores. The online channels have also improved the company’s image, hence appealing to more of those customers who are still using the traditional brick and mortar.
(5) What role, if any, does social networking play in the marketing strategy of the organization? What role does mobile commerce play?
Social networking sites such as Facebook and Twitter are used by the company to connect to customers as well as vendors. The company regularly post important information in these sites, such as new products, new offers, new distribution channels, and any other important information that may aid customers and vendors in their decision-making. The company also capitalizes on mobile-commerce by advertising on mobile applications that reach a wide population of potential customers.
(6) Who are the organization’s main competitors? How does this organization differentiate their e-commerce web site / offerings from their competitors?
 The major competitors include Zappos, shoes.com, endless, macy’s and payless. The company has created a comprehensive description of every show they have in store. They also display large promotions when they have offers such as discounts, on the home page. Most importantly, their website is very easy use search and to navigate through………………………………………………………………
 
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