A business strategy refers to the plan of activities that should be followed to achieve certain goals. It is a plan of how to expand the business, how to attract more customers, how to improve competition in the market, how to perform activities and how to achieve the objectives that the organization targets. Strategies are developed to improve the performance of the company, hence, add the profitability of the organization (Siegel, 1999).
The organization should be user centered when developing its strategies. This involves adequate market research about the needs of the users and their capacity to use the technologies that a company plans to implement. The end-user is the consumer of the IT products and the organization should be able to match the demand of its customers to the products being marketed. The design of the products should be relevant to the demand of the customers. This will reduce the conflict of interest between the designer and the end users (Morris, 1996).
The company should implement usability of the IT by the users. There are technical ideas which may be hidden or might not be known when the company produces a system. Until the system is implemented in the actual environment these technical issues cannot be identified. The company should test the applicability of the IT before releasing it to the end users. Some of the end users may be used to test the system to ensure is applicable in the real life situation (Siegel, 1999).
The IT system should add value to the users. Value addition is the creation of extra features which reduce the burden of work or create more ease in operating a system. A system should be established to reduce the complexity of ideas and to create simpler system of operating thins. The end users require improved delivery of services as well as improved efficiency (Morris, 1996).
Knowledge management of the technical aspects of a new system will improve the learning curve. The process of knowledge management requires that the organization introduces the ideas about a new system bit by bit instead of introducing it all at once. The end users learn about the system slowly and are able to internalize the procedures of conducting the new system. The learning curve provides that less information is provided at the introductory stage of the system. The amount of knowledge is increased as time proceeds (Morris, 1996).
The company should test the competitiveness of the system. A competitive system of operation attracts more audience to the end users. This adds the desire to adapt to the new system. The urge to use new systems is displayed by the early adopters in the market. This group of customers takes the risk of learning about new products in the market. A competitive product will create the desire to learn more about new systems.
A marketing plan should be well drawn to provide the procedures of establishing, producing and implementing the strategy. Adequate funds should be provided by the company to ensure that all systems have adequate resources. A market plan indicates the stakeholders available for the establishment and implementation of the strategy (Siegel, 1999).
The development and implementation of any strategy requires the integration of ideas from all stakeholders in the business environment. The company should establish adequate strategies when developing and implementing IT systems. The end user should be considered when establishing the best strategy to use.
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