Electronic Business Management
The need to operate in the global markets has created the need for the company to operate e-business. In the modern days the need to access global markets has intensified and e-business has become a tool for competition by many firms. The company in question is a store specializing in collectible China plates and has decided to move into e-business. The plans to decide what need to be taken should start with designing the website of the store. The website will integrate all the aspects of the store. Examples of the components of the website should be the name and other details of the store, the products sold, and a list of all activities conducted by the store. After developing the website it will be important that all stakeholders be informed about the existence of the website. To conduct e-business, the managers of the store can post all products sold by the store. Customers can view the products, request delivery and pay bills over the website. Communication with all stakeholders should be done through the website (Jackson, Harris and Eckersley, 2003).
Market definition
Market definition will involve selecting the specific products that should be sold by the company. All products sold by the company should be displayed in the website for easy access by the customers. Both goods and services offered by the company can be sold over the internet. E-business allows people to sell every kind of product over the internet. Communication with all stakeholders will be done through the e-business program. The management can manage all the resources of the organization through the e-business program (Andam, 2003).
Advertising
The launch and maintenance of the proposed advertising campaign should be done by the marketing department. Launching the e-business strategy will be of great important to create awareness about the existence of e-business activities in the organization. The launching should involve informing all stakeholders and providing a list of activities that will be conducted to promote e-business. The information Technology department should have the mandate to maintain the website. The management of the company should have access to the website to decide the design and all components to be included in the e-business program (Jackson, Harris and Eckersley, 2003).
Promotion
Promotional strategies will include using the existing customers to market the company to other potential customers. The e-business program will contain a section where customers will be given discounts for every customer they advise to use the web-link of the stores to purchase products. This strategy will improve profitability of the company as well as create better relationship with customers (McGuigan, 2010). This will encourage many customers to educate and promote the existence of e-business of the stores.
Brand identity
Keeping the existing brand name has the advantage that customers will not be confused about the new strategy adopted by the company. However, keeping the existing brand name will have adverse effects on the existing customers because it will create boredom. Creating a new brand name will introduce the company afresh and many customers will be attracted to buy products. However, using a new brand name will reduce customer loyalty. Customer loyalty is the behavior of customers to re-purchase from a certain seller (Griffin, n.d.). Customers become loyal to the products of a company due to long-term commitment with the company.
References
Andam, Z. R. (2003), e-commerce and e-business. E-Asean Task Force
Griffin, J. (n.d.), Customer Loyalty. ESENSI. ISBN 979741762X, 9789797417628
Jackson, P. J., Harris, L. and Eckersley, P. M. (2003), E-business fundamentals. Routledge. ISBN 0415255945, 9780415255943.
McGuigan, B. (2010), What is eBusiness? Retrieved October 29, 2010 from; http://www.wisegeek.com/what-is-ebusiness.htm
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.