What is the topic of the paper?
The paper discusses the importance of strategic planning in the field of construction – from the point of view of construction companies. The discussion is set into speed, by the definition of planning, where it is explained as spanning the behavior of the company in the competitive environment and the ways in which the firm aligns its resources, to perform effectively using the relevant market strategy (Warszawski, 1996). The discussion goes ahead to explore the methodical nature of strategic planning for construction firms, noting that it starts with the examination of the firm’s mission, reviewing the business environment of the firm and reviewing the resources of the firm, which can be used in the pursuit of the firm’s mission. Lastly, the firm will develop a strategy, featuring the activity areas to be covered in the work of the firm.
Is the scope of the paper well defined?
The scope of the paper is defined clearly. This is evident from the fact that it talks about the topic of the article, in its entirety. The title talks of strategic planning in the field of engineering and construction (Cakmak & Tas, 2012). After going into the paper, the reader is taken through the definition of planning, which gives them the framework for comprehending what the strategies will be used for. After going into the exploration of the article, the paper explores the strategic planning of construction firms in its entirety, starting with the company as an entity, where the focus is on the mission of the firm. Next, the discussion reaches out to the environment, which is outside the company, noting that the mission needs to be aligned to the business environment (Warszawski, 1996).
Further, the discussion returns to the company, to check the resources of the company, which will enable it to counter the business environment explored in the strategic planning process. After determining that the company’s resources can work well in the environment, then they discuss the integration of a strategy, which features the alignment of the business environment, the firm’s mission and the resources of the firm (Warszawski, 1996). Therefore, the scope of the paper is well defined, and well expressed through the title of the article, which is supported by the discussion of the different elements of the strategic planning process.
Are the objectives of the paper stated clearly?
The objective of a paper is the complete, practical and hands-on nature of the paper in the given topic of discussion. Through a review of the paper, the objectives of the paper are stated clearly, through the title of the paper, as well as throughout the span of the discussion (Cakmak & Tas, 2012). The objective of the paper, which is clear from the title and the span of the paper, is strategic planning among engineering and construction companies (Warszawski, 1996). The objective of the paper is fully explored through the paper, which demonstrates that the stated objective was covered like it is stated.
What original contribution is the author(s) presenting in the paper?
The authors present an original outlook of strategic planning, which has for long been used for business ventures, applying it to the case of construction firms in a clearly comprehensible manner. Applying the organizational process of aligning strategy, mission (direction), decision making and resource allocation in the pursuit of business goals, the authors explore the business environment and the nature of construction firms; they simplify the process of strategic thinking. For example, the authors present strategic thinking for construction firms in a methodological manner, which allows such firms to use the paper as a blueprint for their strategic forecasting and planning exercises (Warszawski, 1996). Through the discussion, the author combines different aspects of the strategic planning process for construction firms, giving examples of the activities and the areas to be covered under the different stages in the strategic planning process. For example, at the stage of reviewing the firm’s mission, the author talks of the exploration of the owner’s outlook regarding the objectives and the scope of the firm’s business. This shows that the paper presents the practical application of strategic planning to construction firms, unlike other literature that has not explored the subject in such a practical manner.
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