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Paper, Order, or Assignment Requirements
You are required to write a 2,000 word report consisted of two parts:
1. Executive Summary of your Business Plan – approximately 1,400 words; accompanied by
2. Financial Requirements of your enterprise – approximately 600 words.
The report you write should relate to the business you have chosen to set up identified earlier in this module.
Part 1: Executive Summary (1,400 words)
An executive summary is a document that could be presented to a potential investor. It should summarise the purpose and uniqueness of the business, the details of the products or services the business will offer, the market opportunity and the strategies for pricing and distribution.
It should also include the marketing and sales strategy and outline the resource requirements to attract and keep customers and compete effectively. Finally it should demonstrate, in summary, the financial and other resource requirements of the business together with initial sales numbers/forecasts.
Part 2: Financial Requirements (600 words)
Finance is the life-blood of any business; it flows through the various operating areas of an enterprise and provides them with the sustenance to keep going. It is also the most common way of measuring the health of an enterprise. Financial measurements such as cash flow and profits tell us whether the enterprise is actually increasing in value.
Please provide answers to the following questions:
1. Identify and describe the various sources of finance that are available to your enterprise from debt and equity sources. Please also explain in detail the advantages and disadvantages of each source.
2. Please identify the specific commercial banks/schemes, venture capital funds, business angels, grant institutions, etc. you intend to approach for financing your venture and explain your rationale for the choices you make and outline the terms of borrowing/investment.
3. IMPORTANT: the funding for your business MUST include at least one source of external debt or equity finance. Although personal savings and/or family and friends funding may be included in your plans, they cannot be the sole source of funding.
Failing to include at least one specific source of debt or equity funding will automatically result in significantly fewer marks.

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