EV company challgene
value and market course in UK University using the book Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (2012) Marketing Concepts and Strategies, 6th Edition, Cengage
Then I had a lecture with a Vice president from EV Company. He highlighted some of the challenges that the company facing them but I cannot remember anything from the lecture. I think he mentioned about the communication in marketing, as a challenge however before starting the report, I would like you to go through the company website WWW.EVCAM.COM get some challenges and then share it with me so I can ask our instructor if they are fine, then we can proceed with the report as this report will be specifically about the company. Please refer to the attached file for the instruction of the report.
EV COMPNY CHALLANGE
Utilising one of the challenges identified in the ‘live ‘case study workshops of EV copmany. Identify and utilise marketing approaches, tools and techniques to: [I] Better understand the challenge further, and [II] Develop recommendations to address this challenge.
Required (minimum) structure
Opening tile page with an Executive Summary (no more than 150) words
Introduction (to company)
Main Body of the text with various sections
Accurately cite all sources (use footnotes or endnotes)
This is just for you information, I have taken a value and market course in UK University using the book Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (2012) Marketing Concepts and Strategies, 6th Edition, Cengage
Then I had a lecture with a Vice president from EV Company. He highlighted some of the challenges that the company facing them but I cannot remember anything from the lecture. I think he mentioned about the communication in marketing, as a challenge however before starting the report, I would like you to go through the company website WWW.EVCAM.COM get some challenges and then share it with me so I can ask our instructor if they are fine, then we can proceed with the report as this report will be specifically about the company.
Course Content of the course was as follows:
This course is designed to allow delegates to investigate key theories that underpin views about marketing. On the course delegates will be introduced to different approaches, theories and techniques utilised in marketing planning and marketing management. For example, delegates will be introduced to topics including; the characteristics of buyers and buyer behaviour (decision processes and roles), the marketing mix (product, price, place, promotion), services marketing, implementation and control, relationship marketing, CSR etc.
The company website is Error! Hyperlink reference not valid. and after that our instructor gave us the above assignment
With regards to the references, I would appreciate to check how references will be proper for this assignment and also make sure to make citation the sentences. At end of completing the report, please provide me with the references as soft copy that you have used them in this paper.
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