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Fashion Management;BA (Hons) Fashion Marketing; ISHE Essay Style Guide 2014-15

Fashion Management;BA (Hons) Fashion Marketing; ISHE Essay Style Guide 2014-15
Front page: Image, title of essay, your name, student number, course, unit & group tutor, final word count (does not include bibliography)
Font: Appropriate academic style & size e.g. Arial 11, Times New Roman 12
Margins: 2.5cm
Paragraph spacing: 1.5. Leave one blank line between paragraphs
Citations: both in-text & bibliography to follow the Harvard format.
Images: Embed in the essay & reference e.g. Figure 1. List in the bibliography as per Harvard style.
Appendices: After the bibliography. You must include your evidence of PPD
Binding: single staple at top left corner
INTRODUCTION
This unit has three core purposes:

to introduce you to learning at
undergraduate level;

to orientate you within your course, the College and the University;

to induct you into the specific practices and knowledge base of your discipline.
The unit will enable you to acquire and improve your skills, understanding and
approaches to learning that
underpin your studies in Stage 1, in your course as a whole, and beyond. Emphasis is placed on the skills
needed to locate, navigate and communicate information effectively and appropriately. You will be
introduced to resources
that support your studies.
LEARNING OUTCOMES
(
MARKING CRITERIA
)
Upon successful completion of this unit you will be able to demonstrate:
1.
evidence of engagement with the principles and practices of your discipline
(
research
,
analysis,
subject knowledge,
2.
an ability to locate and evaluate information from a range of written and/o
r
visual sources
(
research,
analysis, subject knowledge)
;
3.
an ability to communicate ideas and arguments
in academic forms appropriate to your discipline
(
communication and present
ation, personal and professional development
);
4.
evidence of engagement with the principles of Personal and Professional Development (PPD)
(
personal and professional development, collaborative and/or Independent professional working).
The Course Regulation
s webpages include detailed information about how you will be assessed on your
course, including the marking criteria and marking scale in use at UAL. You can find the Course
Regulations pages via your course Moodle site:
moodle.arts.ac.uk

look for the ‘Course Regulations’ tab at
the top of the page.
ASSESSMENT METHODS
The assessment for this unit is weighted. In element

based assessment, you must achieve at least
an E grade in each element, and an aggregate
grade of at least D

in the overall unit. Failure (F, or F

)
or non

submission in any element defaults to Fail for the unit.
1.
An individual essay (1500 words); (50%)
2.
A Collaborative Group presentation to peers and tutors; (30%)
3.
An individual portfolio of
selected activities from the PPD Coach online resource; (20%)
Assessment will be against the specified marking criteria.
BRIEFING DATE:
9
th
October 2014
ASSESSMENT AND
PROJECT BRIEF
You are required to submit three pieces of work as per above which are
explained in full below.
1.
An individual essay
written in an academic form using Harvard Referencing for in

text citations
and the bibliography.
(1500 words
+
/

10%
not including the bibliography
)

Looking at Fashion:
London
Window Displays’
In today’s
highly competitive

and increasingly online

world, physical stores must work hard to ensure
they are
attracting customers in to buy
.
S
tore
s’
window displays are a key method of communication to an
audience of consumers
; t
hey convey information about wha
t products are sold
,
and

through the style of
the Visual Merchandising

communicate th
e
retailer’s brand identity and image to entice customers into
the store. Thus the effectiveness of the communication of windows, to both existing and potential
custom
ers, is an important element in successful fashion marketing.
2
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