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Festival and Events management

Assignment Requirements
 
BMA236 Event Bid Report
 
Your event bid report is to support your event bid presentation but with more detail.
 
In the presentation you pitch your concept (e.g. Mission, Aims, Objectives, concept, theme, scope, team skills/roles, format, stakeholders etc.).  This forms part of your report.  You also need to venture deeper into the event project management side of an event bid.  You will need to address event project management elements such as timelines, marketing, staffing, logistics, OH&S, budgeting, event closure and evaluation (see chapters 3-13 for the element that you might consider appropriate).
 
The format of the report is up to your group but assessors will be not just looking for what is in the report but also what is not in the report.
 
TIPS:

You are not going to fit a whole textbook into a 4,000 word report.  Consider covering the elements under group headings.  Your report needs to follow a logical sequence.  Two examples are supplied at the end of this document.
It is highly recommended that you re-read at least chapters 3-13 in the Wrathall & Gee text.
Read the rubric to see what assessors are looking for.
Articulating ‘why’ rather than just ‘what’ will position you better in the rubric.  For example, rather just stating that you are going to use volunteers, discuss why you are using volunteers and what your and the volunteers will get out of it.
Visual representations such as Gantt and PERT charts, stakeholder maps, site plans (even if conceptual) etc. will all assist to demonstrate your understanding of event management.

 
Event Bid Report Example 1
 
Part 1 – Event Concept

Mission
Aims
Objectives
Concept and Theme
Scope (what’s in an what’s out)
Format (e.g. layout, audience, time of the day/week/year, expertise)
Stakeholders

o   Positive
o   Negative

Feasibility

 
Part 2 – Event Project Management

Timelines (including a Gantt and/or PERT chart)
Fundraising (inc. sponsorship, grants)
Marketing
Staffing and HR
Logistics (e.g. site management)
OH&S, Risk and Legal Compliance
Budgeting
Event Closure
Evaluation

 
Event Bid Report Example 2
 
Background

Aim/concept
Impacts of the Event upon community and economy of Tasmania
Comparison of this event with others in the market place (competitive analysis)
Appropriateness of this event to the Tasmanian event market
Appropriateness of this event to tourism in Tasmania

 
Feasibility

Detailed Event Plan
Budget
Sponsorship
Well researched an Achievable timeline

 
Logistics

Staffing
OH& S
Risk analysis
Human Resources

 
Reach

Target Audience and market segmentation research
Marketing Strategy
Strategy to work with tourism industry
Media strategy
Media release
Evaluation

 
Strategy

Community consultation
Evidence of long range growth planning
Timing of the event

 
Community

Partnerships with local businesses etc
Partnerships / sponsorship strategy
Which groups in the community will benefit from this event?
Inclusiveness/ Community Cohesiveness and Accessibility Planning

 
 
 
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